Head of Branding & Marketing | TMT, MarTech, AI, Web3

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Head of Branding & Marketing | TMT, MarTech, AI, Web3

The Group is a well-established, award-winning branding and marketing technology conglomerate headquartered in Asia. It is renowned for its expertise in delivering cutting-edge, data-driven solutions and immersive marketing services to a diverse range of business clients, including those in the consumer retail, luxury, entertainment, TMT (Technology, Media, and Telecommunications), Web3, and financial services sectors.

With a talented team of over 200 dedicated professionals, The Group continuously leverages the power of storytelling and leading-edge technology to enhance its offerings. Operating in key regions such as Hong Kong, China, Singapore, Malaysia, and Europe, the Group remains committed to delivering exceptional services and driving innovation for its clients.

The Group is now seeking a dynamic and experienced Branding & Marketing Lead to spearhead the overall brand, marketing, and communications strategies for the organization. Reporting directly to the CEO, this in-house role will be responsible for elevating the Group's brand presence and positioning across multiple touchpoints.

Responsibilities

• Manage and oversee the company's comprehensive digital ecosystem, including the website, LinkedIn, social media platforms, and owned media outlets
• Develop and execute engaging, cross-channel content strategies (e.g., content calendars, campaigns) to enhance the Group's brand visibility and thought leadership
• Secure high-profile speaking opportunities for the senior management team at industry conferences, summits, and events
• Proactively pitch and secure media coverage, interviews, and thought leadership placements for the Group's leadership
• Identify and facilitate the company's involvement in relevant industry associations, business networks, and communities (e.g., Web3, fintech, luxury, retail)
• Lead and mentor a team of 4 marketing and PR professionals (2 in China, 2 in Hong Kong) to ensure seamless execution of initiatives
• Monitor and analyze the performance of marketing and PR efforts, and provide data-driven recommendations for continuous improvement
• Uphold and strengthen the Group's brand image, DNA, and values in all marketing and communications activities
• Collaborate closely with cross-functional teams to align marketing and PR strategies with the overall business objectives
• Stay abreast of industry trends, emerging technologies, and best practices in PR and marketing

Qualifications

• Minimum 8 years of progressive experience in PR, marketing, or branding, preferably in the technology, luxury, or consumer retail sectors
• Excellent written and verbal communication skills in English (native or equivalent proficiency) are a MUST; Chinese is a bonus but not a must
• Proven track record of securing high-impact media coverage and building strong media relationships
• Demonstrated experience in leading and managing a team of marketing and PR professionals
• Proficiency in digital marketing tools, analytics, and content management platforms
• Strategic mindset with the ability to conceptualize and execute data-driven brand-building plans
• International vision and exposure, with a deep understanding of global business dynamics
• Passion for storytelling and leveraging technology to drive brand growth and engagement
• **We welcome applications from candidates based in Hong Kong and Singapore. Part-time employment is also considered.

Apply / Refer a Friend

Interested parties, please send your CV / LinkedIn profile to Scarlett Chan at [email protected] or apply directly.

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Please note that only shortlisted applicants will be contacted.