H&M - Denim Designer - Womenswear

Join H&M and shape the future of womenswear denim.

We're looking for a visionary Denim Designer with a strong creative point of view, exceptional product knowledge, and an instinct for what's next. In this role, you'll create collections that define the balance between timeless denim essentials and fashion-forward statement pieces, translating emerging trends into desirable products for millions of customers around the world.

Working at the heart of our Womenswear Denim team, you'll drive the creative development of silhouettes, fits, washes, fabric innovations, and finishes, building collections that are both trend-relevant and commercially impactful. From concept to final product, you'll collaborate closely with Product Developers, Planners, and global suppliers to bring modern denim stories to life at scale.

We're looking for a designer who lives and breathes denim—someone with a sharp fashion eye, a deep understanding of construction and craftsmanship, and the confidence to challenge conventions while delivering for a global customer. You'll thrive in a fast-moving, close-to-season environment, combining creativity with commercial awareness to create products that inspire.

What you'll bring

• BA/MA in Fashion or Textile Design, or equivalent experience
• At least 3 years' experience designing denim within womenswear
• Deep expertise in denim fabrics, garment construction, washes, finishes, and fit development
• Experience from an aspirational international fashion brand or retailer
• International experience is an advantage
• A strong understanding of current and emerging denim trends, with the ability to translate inspiration into commercially relevant collections
• A customer-first mindset and passion for creating fashion for H&M's global womenswear customer
• Experience collaborating with suppliers, laundries, and manufacturing partners across Asia and Europe
• Advanced skills in Adobe Creative Suite; experience with CLO 3D is a plus
• Strong communication and collaboration skills with the ability to inspire and influence cross-functional teams
• A proactive, solution-oriented mindset with natural ownership and leadership qualities
• Excellent organizational skills, able to manage multiple priorities and timelines
• Adaptability and energy to succeed in a fast-paced, ever-evolving fashion environment
• Fluent English; Swedish is not required

Additional Information

This role is based in Stockholm and reports to the Assortment Manager. You'll join a passionate team of Designers, Product Developers, and Planners who are driven by creativity, innovation, and a shared ambition to shape the future of fashion.

If this sounds like you, we'd love to see your application. Please submit your CV along with a portfolio (PDF, maximum 10MB) showcasing your creative vision, mood boards, design process, fit and wash developments, fabric innovation, and final collections. We encourage you to include work that reflects the aspirational H&M Womenswear customer and demonstrates both your creative thinking and commercial understanding. All application materials should be submitted in English.

At H&M Group, you'll enjoy attractive benefits, global career opportunities, and a staff discount across all H&M Group brands—including H&M, COS, ARKET, & Other Stories, Weekday, Monki, H&M HOME, and Afound. You'll also be part of our H&M Incentive Program (HIP), rewarding our shared success.

At H&M, we're committed to creating an inclusive recruitment process. To help ensure fair and unbiased hiring, we kindly ask that you do not include a cover letter with your application.

Shape the next generation of denim.

At H&M, fashion is constantly evolving—and so are we. From elevated wardrobe icons to trend-defining fashion moments, we create accessible design with global impact. If you're passionate about pushing denim forward and creating collections that inspire customers around the world, we'd love to hear from you.