Growth Product Manager, Lifestyle Media (2-Year Contract)

1. Experimentation & Growth

Develop and execute audience growth initiatives across SEO, social, newsletters, and community platforms

Identify audience growth opportunities and translate them into structured experiments with clear objectives and success metrics

Partner with SEO, Social, and Community specialists to test and optimise acquisition, engagement, and retention strategies

Monitor experiment performance and scale successful initiatives across Lifestyle Media publications

Support audience growth through amplification strategies, platform optimisation, and distribution planning

2. Product Strategy & Audience Experience

Define and manage product initiatives that improve audience journeys and engagement across Lifestyle Media digital platforms

Identify product opportunities that support audience retention, conversion, and monetisation objectives

Lead product discovery, prioritisation, and roadmap planning for audience-focused features and capabilities

Coordinate with Design and Engineering teams on feature development, implementation, and delivery timelines

Drive optimisation initiatives across registration flows, content discovery, conversion points, and user experience

Lead A/B testing and product optimisation efforts to improve audience and business outcomes

3. Audience Intelligence & Commercial Enablement

Analyse audience and content performance trends across platforms

Develop audience insights and segmentation frameworks to support editorial and commercial objectives

Translate audience data into actionable recommendations and commercially valuable narratives

Support commercial and sponsorship opportunities through audience-led insights

4. Reporting & Insights

Produce regular audience, experiment, and performance reporting

Deliver post-campaign and post-project insights tied to audience or business objectives

Provide actionable recommendations to Editorial and Commercial stakeholders based on performance data

5. Stakeholder Management & Cross-Functional Collaboration

Serve as a key point of contact for strategic audience and product initiatives

Coordinate workflows across Editorial and external stakeholders

Align teams around audience priorities, product initiatives, and growth opportunities