Growth & Marketing Operations Manager
chipping-concrete · Colombia ·
- Work mode
- Remote
- Category
- Marketing
- Experience
- 8+ years
chipping-concrete · Colombia ·
About the Role
TurFresh is looking for a hands-on Growth & Marketing Operations Manager to improve marketing performance across multiple markets.
This role combines strategy, analytics, execution oversight and team coordination. You will connect paid media, SEO, local search, CRM, marketing automation, websites, lead handling, agencies and internal specialists into one accountable system.
You will work closely with John and the President/General Manager, who will provide strategic guidance and feedback. You will be expected to turn that direction into clear plans, disciplined execution and measurable results.
You should be analytical, commercially minded, organized, technically capable and comfortable moving between strategy and execution.
You should naturally ask:
What happened? Why did it happen? Was the work executed correctly? What should we do next?
Marketing performance by market and channel
Weekly KPI reporting and executive communication
Lead volume, qualified leads, CPL, CAC, conversion and ROI
Paid-media agency performance
SEO, local SEO and Google Business Profile performance
Lead attribution, CRM and marketing automation
Website and landing-page conversion
Marketing priorities, projects and vendor deliverables
Coordination between Marketing, Sales and Operations
Marketing processes, SOPs and quality control
Performance & Analytics
Track performance across paid search, organic search, local search, email/SMS, referrals and other channels.
Connect marketing activity to:
Lead → Contact → Quote → Sale → Revenue
Investigate changes in lead volume, lead quality, cost, conversion, revenue and market performance. Determine whether problems come from strategy, execution, tracking, lead routing, follow-up, agencies or market conditions.
Translate data into clear recommendations, owners, action steps and success criteria.
Identify opportunities to increase profitable customer acquisition.
Evaluate:
Market and channel performance
Budget allocation
Search and keyword opportunities
Landing pages
Local search
Lead reactivation
CRM and follow-up
New tests and growth initiatives
Work with John and the President/General Manager to prioritize opportunities and execute them effectively.
Provide practical direction to agencies, vendors and internal specialists.
You should be able to review and improve:
Paid-search structure, targeting, bids, budgets and ad copy
Keywords and negative keywords
Landing pages and conversion paths
SEO and local-search execution
Google Business Profiles
CRM workflows and lead routing
Tracking and attribution
Website forms and calls
Marketing SOPs and quality-control processes
You do not need to perform every task daily, but you must understand the work well enough to direct it, evaluate it, teach it and step in when necessary.
Set clear expectations for each agency or specialist, including:
Objective
Strategy
Required work
KPI and target
Deliverable
Deadline
Result
Corrective action
Challenge vague explanations and distinguish between poor strategy, weak execution, tracking issues, lead-quality problems and sales follow-up problems.
Create structure around the marketing department.
Maintain:
Priorities and project ownership
Due dates and reporting
KPI dashboards
Campaign calendars
Testing backlogs
Vendor deliverables
SOPs and training materials
Quality-control checklists
Open issues and follow-up items
Eliminate, automate, delegate or simplify low-value work.
Work with Sales to understand what happens after a lead is generated.
Use downstream results to evaluate targeting, messaging, qualification, routing, response time, follow-up and sales execution.
Marketing success is not simply generating inquiries. The goal is generating qualified opportunities that become profitable customers.
Work with specialists in:
Paid media
SEO and local SEO
Google Business Profiles
Content
Email and SMS
Creative
Website
Marketing automation
Analytics and reporting
You are not expected to own every specialty, but you must be able to evaluate the work, set direction, identify problems, coach others and hold people accountable.
Our owner and the President/General Manager are both marketers and will remain actively involved.
They will provide strategic guidance, feedback and context on priorities, positioning, messaging and customer experience.
You will be expected to present recommendations, accept feedback, revise plans when appropriate and own the day-to-day marketing operating system.
Within your first 90 days, you will have:
Established a reliable weekly marketing scorecard
Created clear ownership across marketing functions
Improved visibility into performance by market and channel
Evaluated agency, vendor and execution quality
Improved lead attribution and CAC reporting
Connected marketing results to sales outcomes
Identified priority growth opportunities
Documented key SOPs and standards
Created a testing and optimization roadmap
Established an effective working rhythm with leadership
Over time, success means:
More qualified leads
Lower acquisition costs
Better marketing efficiency
Stronger attribution
Better agency accountability
More consistent execution
Faster problem resolution
Stronger internal capability
More predictable revenue growth
We are looking for someone with approximately 5–8+ years of experience in growth marketing, performance marketing, marketing operations, demand generation or digital marketing.
Strong candidates will have hands-on experience with several of the following:
Google Ads / PPC
SEO and local SEO
Google Business Profiles
GA4 and Google Search Console
CRM and marketing automation
Lead routing and call tracking
Attribution and reporting
Conversion-rate optimization
Landing pages and websites
Agency management
Multi-market or local service businesses
Executive KPI reporting
SOP development
Team training or coaching
Experience personally diagnosing and correcting marketing problems is especially valuable.
You are:
Analytical and commercially minded
Highly organized
Technically credible
Comfortable with accountability
Curious about why performance changes
Able to move between strategy and execution
Comfortable reviewing detailed work
Strong at prioritization
Clear with executives, vendors and teammates
Comfortable receiving direct feedback
Resourceful, dependable and coachable
Focused on outcomes rather than activity
Committed to high-quality work and continuous improvement
You should enjoy building systems, improving performance and developing people while staying close enough to the work to know whether it is being done correctly.
You primarily want to:
Focus on brand strategy without owning performance
Create content as your main responsibility
Manage social media
Review dashboards without investigating the work
Delegate without understanding execution
Rely entirely on agencies
Avoid platform or implementation details
Resist feedback
Report metrics without owning results
Prioritize activity over business outcomes
Your performance will be evaluated on:
Qualified Lead Growth
Cost per Qualified Lead
Customer Acquisition Cost
Marketing-Sourced Revenue
Conversion Performance
Marketing ROI
Execution Quality
Attribution Accuracy
Team and Vendor Capability
Process Improvement
and the organization’s ability to understand where growth is coming from, whether the work is being executed correctly and where the next marketing dollar should be invested.