Overview
We’re hiring our very first marketer a true A-player who will own and define the entire marketing function from day one. Reporting directly to the Founder/CEO, you’ll build and execute the full-funnel growth engine (demand gen, branding, product marketing) that fuels Totus’ next phase of hyper-growth. This is a rare ground-floor opportunity with massive upside: you’ll start as an individual contributor and have the opportunity to grow into the head of marketing as we scale.
This is a full-time role, based in Scottsdale, AZ as a hybrid environment. Travel may be required occasionally for team meetings or events.
What You'll Do
- Own end-to-end digital demand generation: paid search/social (Google, LinkedIn, Meta), SEO, email marketing, and lifecycle campaigns that deliver high-quality B2B pipeline.
- Build and scale our PPC engine across platforms with rigorous ROI discipline.
- Fully own HubSpot - implementation, automation workflows, lead scoring, nurture streams, and reporting dashboard.
- Create best-in-class content (blog, case studies, website copy, social, video) that positions Totus as the modern gift-card/incentive platform.
- Establish and relentlessly reinforce our brand identity across every touchpoint.
- Partner tightly with Sales and Product; build sales collateral, run co-marketing with brand partners, and turn happy customers into case studies and referrals.
- Be the marketing team of one (at first) - extreme ownership, zero hand-holding, fast experimentation.
Qualifications
- 3–6 years of hands-on digital marketing experience with clear evidence of driving revenue impact (not just activity metrics) in B2B SaaS, fintech, or ecommerce.
- Deep HubSpot expertise - you’ve set it up from scratch or inherited a messy instance and turned it into a revenue machine.
- You have personally built and scaled paid acquisition campaigns (Google Ads + LinkedIn is a must) to $50K–$200K+/mo spend with strong ROAS.
- Proven content/brand chops: you can write persuasive long-form (case studies, blog posts) and short-form (LinkedIn, emails) that actually converts.
- Analytical rigor
- You move insanely fast, hate bureaucracy, and thrive in ambiguity.
Nice to Have
- Graphic design sense (Canva or Figma) and familiarity with AI creative tools (Midjourney, Runway, etc.)
- Experience marketing to enterprises in gifting, incentives, HR/tech, or loyalty
- Past startup experience where you wore many hats