Growth Marketing Manager
Paid and Organic Marketing
ClickGrow | Full-Time | Remote — Latin America
About ClickGrow
ClickGrow is an AI marketing platform that helps small businesses automate their marketing and grow.
We’re looking for a hands-on Growth Marketing Manager to own ClickGrow’s marketing strategy and execution. You’ll work directly with our founder to build awareness, attract qualified customers, and convert more leads and free trials into paying subscribers.
You’ll manage marketing for ClickGrow itself. All campaigns and customer-facing content will be in English.
About the Role
You’ll own the marketing calendar, campaigns, testing priorities, and performance reporting across paid and organic channels.
The ideal candidate has strong paid acquisition experience and practical skills across content, email, and conversion optimization. You can identify opportunities, prioritize the work, launch campaigns, and use results to guide your next decisions.
What You’ll Do
Paid Acquisition
- Manage Facebook and Instagram campaigns, including budgets, audiences, retargeting, creative testing, and optimization.
- Develop and test ad concepts, copy, images, and video creatives.
- Recommend budget allocation and evaluate additional paid channels, including Google Ads.
Organic Marketing and Content
- Manage ClickGrow’s social media and content calendar.
- Repurpose founder videos, product demos, customer stories, and educational content into marketing assets.
- Create and publish posts, short videos, and other content using AI and creative tools.
- Identify and prioritize opportunities through SEO, partnerships, and referrals.
Email and Conversion
- Build and improve lead nurturing, trial conversion, and reactivation campaigns.
- Develop landing page messaging, offers, headlines, and calls to action.
- Run experiments to improve visitor-to-trial and trial-to-paid conversion.
- Coordinate with our product and development team on changes requiring technical support.
Strategy and Reporting
- Maintain a prioritized marketing plan with clear goals and deadlines.
- Track campaign spend, cost per trial, customer acquisition cost, conversion rates, and revenue from acquired customers.
- Review campaign tracking and coordinate fixes when needed.
- Provide weekly updates covering results, insights, and recommended next steps.
Required Experience and Skills
- 3+ years of hands-on growth or digital marketing experience, with measurable results.
- Proven experience personally managing and optimizing Facebook and Instagram ads.
- Hands-on experience in at least two additional areas: email marketing, organic social/content, Google Ads, SEO, or conversion optimization.
- Experience marketing to English-speaking audiences, preferably US customers.
- Strong understanding of acquisition funnels, creative testing, segmentation, and marketing analytics.
- Experience using AI tools for copywriting, research, and creative production.
- Ability to create and edit marketing assets using Canva, CapCut, or similar tools.
- Strong organization, attention to detail, and ability to execute independently.
- Based in Latin America.
- A reliable working computer, stable high-speed internet, and a suitable environment for Zoom meetings.
English Requirements
- Excellent spoken and written English is essential.
- You must be able to confidently participate in strategy meetings, understand our target audience, and review English marketing content.
- We use AI to assist with copy and creative production. You must still be able to improve the output, correct errors, and ensure the final content sounds natural and accurately represents ClickGrow.
Preferred Experience
- Marketing for a SaaS or subscription business.
- Improving free-trial conversion and customer acquisition.
- Marketing to small business owners.
- Working directly with founders or small teams.
- Using marketing automation and attribution tools.
Your First 90 Days
Working with our founder, you’ll:
- Review our existing campaigns, content, email flows, and acquisition funnel.
- Establish a performance baseline and clear weekly reporting.
- Build a prioritized marketing plan and consistent publishing calendar.
- Launch recurring creative and conversion tests.
- Improve key email nurture campaigns.
- Recommend what to scale, improve, or stop based on results.
Performance targets will be agreed upon after reviewing our existing data and resources.
Work Schedule
- Full-time: 40 working hours per week.
- Monday through Friday, 9:00 AM–5:30 PM US Eastern Time, including a 30-minute daily break.
- The schedule follows New York time, including daylight saving changes.
- Fully remote, based in Latin America.
Why Join ClickGrow
- Work directly with the founder and influence marketing decisions.
- Take ownership of marketing for an AI software company.
- Use AI tools and test ideas across multiple channels.
- See the direct impact of your work on customer and revenue growth.
How to Apply
Submit your English resume to apply.
Selected candidates will be invited to a discovery meeting over Zoom to discuss their experience, learn more about the role, and meet us personally.