Growth Marketing Manager - Performance Marketing (all genders)

What you will do

Own our paid acquisition budget end to end – strategy, channel mix, allocation and daily optimisation – and be accountable for the outcome.
Plan, launch and scale campaigns across Google Ads (Search, PMax, YouTube) and Meta, plus additional channels such as LinkedIn, TikTok, Reddit, native, affiliate and comparison portals.
Manage to unit economics, not vanity metrics: trials, trial-to-paid, CAC, payback period and LTV/CAC are your scoreboard.
Build a systematic testing cadence – audiences, bidding, offers, landing pages, creative angles – with clear hypotheses, decision rules and documented learnings.
Work hand in hand with our Creative Strategist: you brief which angles to test, you read the results, you decide what scales and what dies.
Own tracking, attribution and measurement together with our analytics and eCommerce colleagues – GA4, GTM, server-side tracking, conversion values, offline conversion uploads from the CRM.
Optimise the full path from ad to trial to paid customer: landing pages, signup flow, offers and pricing tests – together with Growth, Product and Sales.
Open up channels we do not run yet and decide quickly whether they earn a permanent budget line.
Report performance transparently and in plain language: what worked, what did not, what we do next.

Who we are looking for

Several years of hands-on performance marketing with genuine budget responsibility – ideally in B2B SaaS and/or in a DTC or high-velocity consumer brand. Both together is the strongest profile we can imagine for this role.
Pro in one channel, solid in the rest. You are the person others ask about Google Ads or Meta, and you can competently run the other channels yourself.
You think in unit economics: CAC, payback, LTV/CAC and contribution margin are part of your everyday vocabulary.
Confident with tracking, attribution and analytics setups – you fix broken measurement instead of waiting for someone else to.
A real creative instinct: you can judge an ad, brief a better one and spot a winning angle before the data fully confirms it.
Structured tester: hypothesis, sample size, decision rule, learning written down and shared.
Hands-on mentality and high ownership – you make budget calls without needing a committee.
Fluent German and English. Our customers are German SMBs; you need to feel the language they are being sold in.
A degree in marketing, business, business informatics or a comparable field – or an equivalent track record that speaks for itself.