Growth Marketing Lead (Public Sector), Regional - up $14,700

Key Responsibilities

• Develop and execute regional demand generation campaigns aligned with public sector and defence sales priorities.
• Own pipeline and MGO targets, partnering closely with sales teams to increase lead conversion and revenue impact.
• Drive Account-Based Marketing (ABM) strategies for strategic and named accounts.
• Plan and execute field marketing activities, including conferences, executive briefings, webinars, and roundtables.
• Manage digital marketing programs across email, paid media, search, social media, and nurture campaigns.
• Develop targeted messaging and thought leadership content tailored to public sector stakeholders.
• Enable sales teams with campaign toolkits, account insights, and outreach resources.
• Track and optimize campaign performance, ROI, pipeline contribution, and marketing effectiveness.

Requirements

• Proven experience in B2G/Public Sector Demand Generation, preferably within defence, government, or regulated industries.
• Strong understanding of APJ public sector procurement processes and stakeholder landscape.
• Demonstrated success in driving pipeline growth and marketing-generated opportunities.
• Experience managing integrated marketing campaigns across events, digital, email, and paid media channels.
• Strong knowledge of Account-Based Marketing (ABM) and strategic account engagement.
• Proficiency in CRM and marketing automation platforms such as Salesforce and Marketo.
• Excellent stakeholder management, communication, analytical, and project management skills.
• Ability to manage regional programs across multiple APJ markets.

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