Growth Marketing Lead
DoorDash Australia · Sydney, NSW; Melbourne, VIC ·
- Work mode
- Hybrid
- Seniority
- Lead
- Category
- Marketing
- Experience
- 8+ years
- Company size
- 1000+
About the Team
DoorDash’s mission is to grow and empower local economies. DoorDash connects people with the local businesses they care about, helping grow businesses and the communities that support those businesses. The Growth Marketing team is responsible for deploying our customer acquisition budget (CAC) across all digital and performance marketing channels, with a focus on New Customer growth as their north star goal, working in collaboration with the brand and partnerships team, as well as an award-winning agency village to achieve success.
About the Role
The Growth Marketing Manager will lead DoorDash ANZ’s performance marketing pod, driving acquisition and growth across performance marketing in Australia and New Zealand. You’ll be accountable for delivering against our ambitious business goals, including improving marketing efficiency, expanding reach, driving incrementality and optimising conversion across the funnel.
This is a blended manager and hands-on operational role. You’ll plan, execute and optimise media buys and promotional campaigns across performance media channels, including Search, Meta, TikTok, Display and Affiliates, using data and audience insight to shape performance-led growth strategies.
This is a highly cross-functional role, and you’ll partner closely with your digital media agency and internal Creative, Analytics, Finance and MarTech teams to deliver high-impact, performance-driven campaigns.
This is a hybrid role based in either Sydney or Melbourne CBD, with three days in office and two days remote.
You’re excited about this opportunity because you will…
- Own and build the growth marketing strategy for a challenger brand. This is a unique opportunity to shape the role, and drive the strategic direction.
- Lead a high performing team of three to execute on DoorDash’s ambitious goals in the ANZ market.
- Have a clear line of sight on your impact – you’re in charge when it comes to the CAC, CPA, forecasting and marketing mix of your channels. Style it your way to achieve clear KPIs and use your skills in media planning, buying and analysis to make that happen, with plenty of structured tests and learning along the way.
- Build and launch campaigns across a variety of platforms, including Search, Meta, TikTok, Display and Affiliates to name a few.
- Build a growth marketing engine, with messaging and creative that cuts through, featuring the likes of Aldi, KFC, McDonalds, Chemist Warehouse, Costco and Dan Murphys.
- Drive restaurant growth through self-service merchant onboarding and qualified lead generation via performance marketing channels, helping more restaurants discover and join the DoorDash platform.
We’re excited about you because you have…
- 8+ years of growth marketing experience, including team leadership, forecasting, and planning.
- A growth mindset. You aren't afraid of ambitious goals and thrive in a business where performance is measured and celebrated.
- Direct, hands-on experience managing performance marketing and optimisation (Paid search, Paid Social, Display), either at an agency or in-house.
- Experience working in cross-functional, dynamic environments.
- Experience using online advertising solutions such as Google Adwords, Facebook Ad Manager, and internal performance dashboards etc.
- Deep familiarity with all digital marketing metrics, including CPL, CPA, CPC, CPM, LTV and ROAS as well as marketing attribution methodologies.
- Don't just execute; you build the case for why we should invest. You are comfortable presenting to leadership and taking accountability for the outcome.
- Ability to translate "performance-speak" into easy-to-digest concepts and work effectively with various stakeholders to achieve unified business goals
- Have strong Excel skills with experience building models, multi-function formulas and graphs and basic SQL.
About DoorDash
At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started by enabling door-to-door delivery, and we are looking for team members who can help us go from a company that is known as the place you order food to a company that people turn to for any and all goods.
DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks.
Our Commitment to Diversity and Inclusion
We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
If you need any accommodations, please inform your recruiting contact upon initial connection.
Beware of recruitment scams: DoorDash, Deliveroo, and Wolt will never ask you to pay money or share sensitive financial information during hiring — learn more about our legitimate recruiting process at Recruitment Scam Awareness - DoorDash .