Growth Marketing Director | LATAM
Backblaze External Website · Remote - Argentina; Remote - Colombia ; Remote - Costa Rica ; Remote - Mexico ·
- Work mode
- Remote
- Category
- Marketing
About Backblaze
Backblaze is the object storage leader in the open cloud movement, fueling customer success with cloud storage built purposefully to unlock budgets, unburden administrators, and unleash innovators. Together with our partners, we’re helping customers break free from the restrictive, overpriced legacy solutions that hold them back, and blaze forward with the full power of the open cloud in their hands.
Founded in 2007, we scaled the business with less than $3 million in outside funding until 2021, when we did a traditional IPO on the Nasdaq stock exchange. Today, Backblaze generates over $100M in revenue and is the leading specialized storage cloud — managing over three billion gigabytes of data storage for 500K+ customers in 175+ countries, including businesses, developers, IT professionals, and individuals.
But while there is a lot to celebrate in our past, there is almost as much opportunity ahead of us. We’re seeking a Growth Marketing Director to join our team.
About The Role
The Director of Growth owns the self-serve revenue engine end-to-end — from top-of-funnel acquisition strategy through product-led growth, activation, and expansion — and operates with cross-functional authority across Product, Engineering, Marketing Ops, and our paid acquisition agency. This is not a funnel repair job or a lifecycle marketing role. It’s a growth leadership role for someone who thinks first about where new users come from, and second about everything else.
What You’ll Do:
Top-of-Funnel Strategy
- Own organic and paid acquisition strategy across all channels, including direct oversight of our paid acquisition agency — setting strategy, budget allocation, and performance expectations
- Drive developer community acquisition accross Reddit, Hacker News, dev-focused communities, technical content, GitHub presence, and DevRel-adjacent programs
Product-Led Growth
- Own the PLG motion: product qualification logic, activation funnel design, self-serve to sales-led handoff design, and expansion trigger strategy
- Work directly with Product and Engineering to prioritize self-serve improvements and advocate for PLG in planning cycles
AI/ML Segment Ownership
- Own the corporate narrative and translate it into channel strategy, content, and partnerships targeting our strategic markets
- Identify and develop go-to-market programs for the key strategic ICPs: developer tools integrations, community presence, co-marketing, and technical content
Funnel Performance & Analytics
- Own north star KPIs across the full funnel
- Partner with BI to build and maintain PLG dashboards
- Drive weekly and monthly reporting across the organization
Cross-Functional Leadership
- Work across external agencies, our Marketing Ops team, our Partner with Customer Success teams to facilitate the full lifecyle of customers who choose to begin their journey with us through our self-serve engine and partner with our engineering and product teams to build the case for product investment and engineering capacity
The Right Fit:
This is a specific hire for a specific kind of company. We’re not looking for a generalist demand gen leader or a lifecycle marketer. We need someone who has been here before — at a developer-centric infrastructure company, building growth motion from a strong foundation into something structurally durable.
Dimension
What We’re Looking For
Company background
Developer tools, cloud infrastructure, or IaaS. Your customer was technical.
PLG ownership
You’ve built a PLG motion. You’ve designed product qualification logic, activation funnels, and self-serve to sales-led handoffs.
Acquisition instinct
When you see flat signups, your first question is “where’s the traffic problem,” not “what email can we send.”
Product sense
You can write a credible brief, push back on deprioritized engineering tickets, and build a business case for product investment without a PM.
Developer channels
You understand Reddit, Hacker News, dev communities, technical content, GitHub presence, and DevRel-adjacent programs — not just as awareness plays, but as acquisition channels.
Data fluency
You own numbers directly. You’re comfortable presenting signups, activation rates, and conversion alongside the strategy driving them.
Influence without authority
You drive cross-functional action — engineering prioritization, agency direction, partner alignment — through partnership and persuasion, not org chart.
Bonus Points For:
- Familiarity with AI/ML infrastructure, data pipeline tooling, or the AI builder ecosystem
- Experience directing a paid acquisition agency (not just overseeing spend)
- Background working in a post-IPO company navigating both efficiency and growth mandates
- Experience building out a growth team or function from scratch
At Backblaze, we value being fair and good to our customers, partners, and employees. That’s why diversity, equity, and inclusion are at the core of our values. We are committed to fostering a workforce where all employees feel a sense of belonging regardless of race, ethnicity, nationality, gender, sexual orientation, age, religion, socio-economic status, ability, veteran status, and education. We believe that our dedication to cultivating a diverse workspace not only allows us to better serve our customers in over 175 countries but further reinforces our commitment to doing the right thing. We are proud to be an Equal Opportunity Employer.
To understand more about the data we collect and process as part of your application, please view our Backblaze Employee Privacy Notice.
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