Growth & Demand Generation Manager (B2B) - South Bank, QLD
Flight Centre · Queensland ·
- Category
- Marketing
- Experience
- 5+ years
• Develop scalable growth programs across multiple B2B brands and markets.
• Drive paid media performance across search, social, programmatic and retargeting channels.
• Lead website optimisation and conversion rate optimisation initiatives.
• Build and optimise marketing automation and lead nurture programs.
• Align marketing activity with sales priorities, lead scoring and funnel management.
• Own reporting, attribution, analytics and ROI measurement.
• Partner with SEO and content teams to drive organic demand growth.
• Lead, coach and develop a team of digital marketing specialists.
• Contribute to a safe, inclusive, and accessible work environment where all Flighties feel welcomed, respected, and supported to thrive.
• 5+ years' leadership experience within a marketing function.
• Experience in shared services and/or multi-brand environments preferred.
• Strong expertise in paid media, automation, lead nurturing and analytics.
• Deep understanding of B2B buyer journeys and lifecycle marketing.
• Experience owning marketing-attributed pipeline and ROI.
• Strong stakeholder management across regions and functions.
• Proven ability to lead and develop high-performing teams.
• Bachelor's degree, MBA or postgraduate qualification in a relevant field.
• Relevant Google, Meta or LinkedIn certifications desirable.
What you'll Enjoy:
🙋🏾♀️Culture: you will be employed by an inclusive company that offers a team culture like no other in the industry - Flight Centre Travel Group Australia is proud to be a certified Great Place To Work® Australia New Zealand Pty Ltd
👐🏽 Our People: FCTG is an Equal Opportunity Employer and encourage all suitably qualified applicants to apply, including Aboriginal and Torres Strait Islander People and people from racial, ethnic, or ethno-religious minority groups and people with disability
🎉Development: Individualised Learning & Development pathway options
🔧Access to 'LinkedIn Learning' for ongoing skills development: over 24,500 courses in over 20 languages
🏆Exclusive Staff Discounts: Accessible via our employee-only portal with 350+ of Australia’s leading retailers, health and wellness discounts, financial planning advice, employee share plan and more
🌏Travel Discounts: Including family and friends - flights, hotels, tours, cruises, travel insurance and more
💎Brightness of Future: Career opportunities in a network of brands and businesses across the globe - we promote from within
🥦Corporate Health Discounts: Access exclusive discounts on health insurance plans for you and your family with our partner, BUPA, access to internal gym
🌞Mental Health: Support and Employee Assistance Program for staff and family
🎉Social: Regular awards nights, social team-building and industry events, with the opportunity to attend global conferences (Bangkok in 2026)
🙏🏼 Giving Back: Corporate Social Responsibility program supporting nominated charities through Workplace Giving, volunteering and fundraising; paid parental and volunteer leave
💚Sustainability: The protection of our environment is essential to the future of tourism, as a leading travel group, we have made efforts to affect positive change to the environment
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