Group Sales Coordinator

Title
Group Sales Coordinator
Reports To
Group Sales Supervisor & Vice President

POSITION OVERVIEW
The Group Sales Coordinator serves as a key team lead within the Group Sales department. This role works closely with frontline customer service staff to deliver exceptional guest experiences. They play an important role in maintaining and growing relationships with schools, youth organizations, corporate clients, and tour operators to support the continued growth of the resort's group business and assumes responsibility of training and support when the Supervisor is off duty.

Reporting directly to the Group Sales Supervisor, this role manages the group booking process from initial inquiry through to execution, coordinating with Marketing, Special Events, Snow Sports School, Rentals, Food & Beverage, Finance, and other operational departments to ensure the successful delivery of all group visits and events.
As the primary point of contact for group clients, the Group Sales Coordinator acts as a central communication hub, ensuring all departments are aligned and that guest expectations are clearly understood and exceeded. This role is responsible for maintaining accurate booking records, coordinating logistics, managing invoicing requirements, and supporting relationship development with key group accounts. The successful candidate will work collaboratively across departments to support resort operations and provide coverage and assistance within Guest Services, Rentals, Snow Sports School, and Special Events as required.

The Coordinator is expected to demonstrate in-depth knowledge of all Group Sales procedures and systems, be capable of resolving guest concerns, supporting team members, and ensuring operational consistency.
This is a full-time seasonal position, working 5 days out of 7 per week from October through May each operating season. Please note that full-time hours may not be available during the beginning and end of the operating season, as well as during other slower business periods.

Alberta Employment Standards regarding probationary periods apply.

REQUIREMENTS

Excellent customer service and relationship-building skill
Strong organizational, planning, and time management abilities
Experience with data management, financial administration, and report processing
Strong computer and database management skills
Excellent administrative skills with exceptional attention to detail
Cash handling and numeracy skills
Fluent in English with strong verbal and written communication abilities
Ability to remain professional and solution-focused in high-pressure situations, including guest complaints and conflict resolution
Strong interpersonal skills and the ability to collaborate effectively across multiple departments
Ability to manage multiple priorities while maintaining accuracy
Goal-oriented with a commitment to delivering results
Ability to work independently and as part of a team

ATTRIBUTES

Motivated, proactive, and highly observant; able to identify priorities and complete tasks with minimal supervision

Professional, approachable, and guest-focused in all interactions
Strong team player who accepts direction and contributes positively to team success
Self-aware and committed to continuous learning and professional development
Resourceful problem-solver who can apply training and previous experience to new situations
Highly organized with exceptional attention to detail
Adaptable and comfortable working in a fast-paced seasonal environment

QUALIFICATIONS

Previous ski industry experience (asset)
Previous team leadership experience considered (asset)
Travel, tourism, hospitality, or group sales experience (asset)
Ability to ski or snowboard at an intermediate level in a variety of terrain and weather conditions (asset)
Proficiency with Microsoft Office Suite, Google Workspace, and Outlook
Experience with reservation systems, CRM platforms, or POS systems (asset)

JOB DUTIES / RESPONSIBILITIES

Support the training and onboarding of new Group Sales Representative(s)
Provide informal feedback and coaching to staff on an ongoing basis
Enforce company policies, procedures and standards
Delegate tasks effectively and ensure accountability
Review and validate group booking information and organization ahead of arrival. Identify and communicate necessary corrections
Working with the Group Sales Supervisor and Marketing Executive to coordinate and facilitate all group bookings, including:

Schools and Youth Groups
Corporate Groups
Adult Groups
International Groups

Assist with the planning and execution of resort special events in conjunction with the Special Events Coordinator
Coordinate and host familiarization (FAM) tours for tour operators, travel trade partners, and other industry stakeholders
Prepare and process invoices, deposits, payments, and financial documentation as required
Ensure all pricing, products, and group packages are accurately configured within RTP and related reservation systems
Coordinate departmental requirements and communicate booking details across the organization, including Food & Beverage, Snow Sports School, Rentals, Guest Services, and Special Events
Prepare and distribute function sheets and operational information for group activities
Ensure all booking requirements are confirmed and fulfilled, including:

Lift Tickets
Rentals
Lessons
Food & Beverage Services
Transportation

Manage and respond to direct reservation and group booking inquiries
Conduct post-visit follow-up communications to gather feedback, strengthen client relationships, and encourage repeat business
Maintain accurate client and booking records, including contact information, visit details, notes, and feedback
Coordinate and administer corporate pass requests and related programs
Support frontline customer service operations as required, including:

o Rentals POS
o Lift Ticket and Transportation POS
o Snow Sports School
o Guest Services

Support group sales initiatives, account retention efforts, and business development opportunities as directed
Oversee Group Sales Agents in all the above-mentioned tasks
Coordinate breaks and shift ends for Group Sales Representatives

SUPPLEMENTARY

• Respect and adhere to all company policies and procedures as outlined in Corporate Policies, the Employee Handbook, and Safety Operations Training Manuals
• Understand and adhere to Ski Marmot Basin’s “Harassment Policy” and the company’s “Privacy Policy”.