POSITION SUMMARY
The Graphic Designer is responsible for developing compelling, on-brand visual assets across the RealTruck family of brands. As part of our in-house Creative team, this role supports a wide range of marketing initiatives with a primary focus on digital marketing, packaging, product merchandising, dealer communications, and e-commerce content. We're looking for someone with a "Swiss Army Knife" mindset that is adaptable, collaborative, and eager to take on a variety of creative challenges. Someone who can translate established brand guidelines into thoughtful, high-quality design across multiple channels. Working closely with cross-functional teams, the Graphic Designer will bring products and campaigns to life from concept through execution, leveraging both traditional design expertise and emerging AI-powered creative tools to improve ideation, efficiency, and creative outcomes.
CORE FUNCTIONS
- Create high-quality visual assets across a variety of marketing channels, including digital, e-commerce, dealer communications, packaging, print collateral, email, social media, and other brand touchpoints.
- Execute creative solutions that align with established brand guidelines while maintaining consistency across the RealTruck portfolio of brands.
- Support product launches, campaigns, and marketing initiatives by translating creative briefs into thoughtful, customer-focused design.
- Develop product graphics, merchandising assets, layouts, and supporting visual content for websites, dealer programs, packaging, tradeshow and promotional materials.
- Collaborate with copywriters, art directors, marketers, and cross-functional partners to bring creative concepts to life from ideation through final production.
- Manage multiple projects simultaneously, prioritize work effectively, and consistently deliver high-quality creative within established timelines.
- Prepare production-ready files for both digital and print applications, ensuring accuracy, quality, and adherence to project specifications.
- Contribute to the continuous improvement of creative workflows, templates, and design systems to drive efficiency and consistency across the organization.
- Utilize Adobe Creative Suite and other creative tools to produce engaging, effective visual communications.
- Explore and leverage AI-powered creative tools to support concept development, design exploration, workflow efficiency, and content creation while maintaining high standards of creativity, craftsmanship, and brand integrity.
- Demonstrate a commitment to creative excellence by taking pride in every deliverable, holding yourself to a high standard of quality, and continually seeking opportunities to elevate both your work and the work of those around you.
QUALIFICATIONS & REQUIREMENTS
Education and Experience
- Bachelor’s degree in graphic design, Visual Communications, or a related field, or an equivalent combination of education and professional experience.
- 3+ years of professional graphic design experience, preferably in an in-house creative team, agency, or consumer products environment.
- Demonstrated experience creating cohesive visual assets across digital and print channels, including marketing collateral, packaging, e-commerce, and brand communications.
- Strong portfolio showcasing thoughtful design, attention to detail, and the ability to execute within established brand guidelines is mandatory.
Skills, Abilities, and Knowledge
- Advanced proficiency in Adobe Creative Cloud, including Photoshop, Illustrator, InDesign, and Acrobat.
- Strong understanding of visual design principles, including typography, composition, color theory, layout, and brand consistency across digital and print applications.
- Exceptional attention to detail with a commitment to producing polished, accurate, and high-quality creative work.
- Ability to manage multiple projects simultaneously while adapting to changing priorities and meeting deadlines in a fast-paced environment.
- Strong communication, collaboration, and presentation skills with the ability to effectively incorporate feedback from cross-functional partners.
- Creative problem-solving skills with the ability to think critically and develop thoughtful visual solutions that align with business objectives.
- Working knowledge of print production, packaging design, digital marketing assets, and e-commerce best practices.
- Proficiency in Microsoft Office applications; experience with Figma, motion graphics, AI-powered creative tools, or digital asset management systems is a plus.
- Self-motivated with a growth mindset, a high level of personal accountability, and a passion for continuously improving both your craft and the creative work of the team.
- Experience using AI-powered creative platforms such as Midjourney, Vizcom, Claude, Adobe Firefly, or similar tools to support ideation, concept development, and production workflows is a plus.
Travel
- Occasional travel may be required.
COMPETENCIES
- Creative Problem Solving – Approaches challenges with curiosity and critical thinking, developing thoughtful visual solutions that balance creativity, business objectives, and user needs.
- Craftsmanship & Quality – Takes pride in every deliverable, demonstrating exceptional attention to detail and a commitment to producing polished, high-quality work that strengthens the RealTruck family of brands.
- Continuous Learning – Actively seeks opportunities to expand creative, technical, and industry knowledge. Embraces feedback, explores emerging technologies—including AI-powered creative tools—and continuously refines skills and workflows.
- Adaptability – Thrives in a fast-paced, collaborative environment by managing shifting priorities, wearing multiple hats when needed, and approaching new challenges with a positive, solution-oriented mindset.
- Communication & Collaboration – Builds strong relationships across cross-functional teams by communicating clearly, listening actively, welcoming feedback, and contributing to an environment where ideas are openly shared and refined.
- Ownership & Accountability – Takes responsibility for delivering high-quality work on time, follows through on commitments, and proactively communicates risks, solutions, and project status.
- Team First Mentality – Contributes to a positive, collaborative culture by supporting teammates, sharing knowledge, celebrating collective success, and continually challenging both yourself and those around you to raise the creative standard.
SUPERVISOR RESPONSIBILITIES
- This position is an individual contributor; working team member with no oversight of others and no management responsibility.
PHYSICAL REQUIREMENTS
- This position is subject to sedentary work; Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Sedentary work involved sitting most of the time. Walking and standing are required only occasionally.
Physical Activities
- This position is subject to the following physical activities: talking, hearing, walking, reaching, and the use of hands to feel and grasp.
Visual Acuity
- The worker is required to have close visual acuity to perform an activity such as preparing and analyzing data and figures; transcribing; viewing a computer terminal; expansive reading; visual inspection involving small defects, small parts and/or operation of machines (including inspection); using measurement devices; and/or assembly of fabrication of parts at distances close to the eyes.
Working Conditions
- This position operates in a professional office environment. This role routinely uses standard office equipment.
Perks That Go the Extra Mile :
At RealTruck, we take care of our people—because they drive our success. Enjoy great benefits like medical, dental, and vision coverage, company-paid life insurance and disability, and a 401(k) with company match (eligible the first of the month after you start). Need balance? We’ve got wellbeing days and parental leave. Want to grow? Take advantage of educational reimbursement. Plus, earn referral bonuses and score exclusive employee discounts on RealTruck products. Great benefits. Great people. Even better careers.
RealTruck is the premier manufacturer and digital destination of accessories for truck, Jeep®, Bronco® and off-road enthusiasts around the world. Globally headquartered in Ann Arbor, Michigan, RealTruck’s 6,000+ associates operate from 35+ facilities across four continents. RealTruck’s industry leading product portfolio, which includes the Husky Liners total vehicle protection brand, boasts over 1,000 patents and pending applications. The company’s omni-channel retail approach delivers a seamless consumer experience online at RealTruck.com, as well as through its 12,000+ dealer network and automotive (OEM) partnerships.