About Our Company
At Lids Sports Group, we don’t just sell hats — we fuel fandom. As the largest licensed sports retailer in North America, we bring sports, fashion, and culture together in more than 1,300 stores nationwide. Headquartered in Indianapolis, Indiana, Lids delivers premium, fan-driven products and unforgettable retail experiences.
Our stores feature officially licensed headwear and apparel from collegiate and professional teams, alongside top brands like Champion, Nike, New Era, Lululemon Athletica, and Mitchell & Ness. We’re also the industry leader in on-demand customization, offering in-store embroidery that turns everyday gear into one-of-a-kind statements.
From specialty concept stores for the NBA and NHL to iconic clubhouse destinations for the Yankees and Dodgers, we create immersive retail experiences that celebrate the teams fans love. Through collaborations with brands like Marvel, Peanuts, and The Walt Disney Company, Lids continues to redefine how fans represent their teams — in style.
Position Summary
The Graphic Designer brings the brand to life across retail, digital, and experiential touchpoints, translating marketing strategy into visuals that connect with today’s trend-savvy consumer. With a sharp eye for where sports meets style and fan meets fashion, this role helps define the brand’s visual voice in a fast-paced, culturally driven environment. You’ll work closely with cross-functional teams to create on-brand, high-impact creative that drives engagement, tells stories, and moves product.
A primary focus of this role will be supporting Lids Hat Drop, our high-frequency product launch business featuring exclusive and limited-release headwear collections. The Graphic Designer will help develop the creative concepts, visual systems and launch assets required to support multiple weekly releases across digital, social, email, retail and other consumer-facing channels.
This role will balance original creative ideation with high-volume production execution. The designer will work closely with Creative, Marketing, Merchandising, E-commerce, Social and other cross-functional partners to ensure every launch is visually compelling, accurate, on brand and delivered on time. Responsibilities will include contributing to drop ideation, adapting creative across channels, managing revisions and approvals, preparing production-ready files, trafficking final assets and proactively communicating project status, missing inputs and launch risks.
Principal Duties and Responsibilities
- Design compelling visuals across in-store campaigns for retail signage, digital ads, email, site, events and social,
- Craft seasonal campaign assets that fuse brand storytelling with trend-relevant design.
- Interpret briefs to concept and execute work, via project management tools (Click Up), aligned with brand guidelines and marketing/merchandising strategies.
- Ensure a cohesive visual experience across all consumer touchpoints.
- Adapt national campaigns into local market-ready assets and promotional messaging.
- Collaborate with cross-functional teams across marketing, merchandising, real estate, HR, etc. to bring design assets to life
- Research emerging cultural, fashion, and sports trends to inform visual style and tone
- Deliver production-ready files and manage multiple projects on tight timelines
Job Required Knowledge and Skills
- 1-3 years of design experience, preferably in a fashion, sports, lifestyle, or retail brand environment.
- Bachelor’s degree in graphic design, Visual Communications, or related field
- Strong portfolio showcasing retail, digital, and lifestyle-driven design work
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Clear understanding of layout, color, typography, and brand systems
- Familiarity with designing for both print and digital environments
- Understanding of fan culture, streetwear trends, and how sports intersects with fashion
Preferred Job Required Knowledge and Skills
- Demonstrates strong knowledge of print production for a retail environment
- Experience working in or alongside brand, retail, or experiential marketing teams leveraging project management software (ex. g., ClickUp)
- Basic motion graphics or video editing a plus (ex., Premiere Pro, After Effects, CapCut, Canva)
- Working knowledge of basic 3D modeling and CAD design tools a plus (ex., SketchUp, Enscape)
- Ability to translate trend research into visual executions
- Knowledge of production processes for retail and out-of-home assets
What We Offer
- Comprehensive medical, dental, and vision coverage
- Retirement plan
- 100% employer-paid benefits, including short-term and long-term disability, life and AD&D insurance, and an Employee Assistance Program
- Paid Time Off
- Generous employee discount and exclusive perks
- Ongoing career development, including discounted secondary education courses
- A collaborative, innovative, and team-oriented work environment
- Early Wage Access options
- Bonus eligibility depending on position level
Physical Demands & Requirements
- Ability to operate a computer and work with digital systems for extended periods
- Ability to communicate verbally and visually with internal teams and stakeholders
- Ability to work in an office or remote environment with frequent task deadlines
- Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions
Work Environment
- Onsite office work environment
- Standard business hours from 8 a.m. – 5 p.m., flexibility may be provided upon request
ADDITIONAL INFORMATION
Employment Requirements
Candidates must possess the experience, skills, physical abilities, and qualifications, with or without reasonable accommodation, to perform the essential duties of the role and must be able to meet all applicable employment standards. Being legally authorized to work in the United States is a pre-condition of employment for this position. Current or future employment-based visa sponsorship is not available for this role.
Equal Employment Opportunity
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
Notice to Applicants
In connection with your application, we collect information that identifies, reasonably relates to, or describes you ("Personal Information"). The categories of Personal Information we collect include your name, email address, mailing address, other contact information, employment history, and educational history. We collect and use this information for human resources and business management purposes, including identifying and evaluating candidates for employment or future contract opportunities, and maintaining recruiting and hiring records. Additional information collected may include government-issued identification numbers, work authorization, emergency contact information, and other employment-related information.
Need Accessibility Assistance?
Applicants who require accessibility assistance to submit an employment application may email
[email protected]. A member of our Talent team will respond as soon as reasonably possible. This email address is only for individuals seeking reasonable accommodation when applying for a career at Lids.