Graphic Designer

General Purpose:

The Graphic Designer is responsible for creating high-quality, innovative, and creative graphics and visual content related to marketing, business development, client service efforts, and other firm initiatives. This position serves as a key creative professional supporting both internal and external visual communication and design projects across web, social media platforms, and print.

Essential Duties/Responsibilities:

Web Design & Digital

• Creates, produces, and manages various creative projects including intranet graphics, social media, multimedia assets website, and digital or collateral that reflect firm expertise and values.
• Partner with web developers to ensure accurate design implementation and manage ongoing website updates.
• Design responsive website page updates and digital marketing materials that optimize user experience across all devices.

Print & Collateral Design

• Creates, produces, and manages various creative projects including advertisements, event collateral, presentations, publications and other print collaterals that reflect firm expertise and values.
• Manage print production including vendor relationships, specifications, quality control, and budget oversight.
• Create client-facing and internal materials that maintain brand consistency.

Design and Project Management

• Manage multiple creative projects while meeting deadlines.
• Maintain brand style guide covering logo usage, color palettes, typography and imagery standards. Establish design standards that reflect the firm's professional reputation and values.
• Monitor all firm communications to ensure brand compliance and provide guidance on proper brand usage.
• Conduct periodic brand audits to ensure consistency across all touchpoints.
• Recommend brand evolution strategies to align with firm growth and market positioning.
• Collaborate with marketing, business development, and leadership to understand firm objectives and translate them into design initiatives.
• Develop annual design roadmaps and project calendars.
• Identify design trends and best practices relevant to legal services marketing.
• Maintain and organize digital asset libraries and brand documentation for team access.

Photography and Editing

• May capture high-quality employee headshots and photograph firm events (conferences, award ceremonies, community events, office spaces) using DSLR/mirrorless cameras and professional lighting equipment while maintaining brand standards.
• May edit and retouch photographs using Adobe Photoshop, including color correction, background cleanup, and image optimization to ensure consistent quality aligned with firm specifications.
• Perform additional duties and tasks assigned, demonstrating flexibility and a commitment to supporting the firm’s overall objectives.

Competencies:

• Communication – Understands the importance of and demonstrates verbal, written, and non-verbal communications.
• Customer/Client Experience – Creates a consistent and exceptional experience for others, whether directly to external clients/customers or indirectly through internal support, that elevates the overall perception of the firm.
• Job Knowledge & Technical Skill – Demonstrates an understanding of objectives, duties, responsibilities, and expectations of the job with exceptional quality work.
• Team Player – Works within team and cross-functionally to meet required results.

Job Qualifications (Education, Experience and Certification):

• Bachelor’s degree in graphic design, fine arts, visual communications, marketing or related field, or four (4) years of directly-related experience/education required.
• Three (3) years of graphic design experience in a professional services environment, an ad agency, or graphic design firm required.
• Proficiency in Microsoft 365, including Outlook, Word, Excel, and PowerPoint required. Experience with Microsoft Copilot preferred.
• Advanced proficiency with Adobe Creative Suite, including InDesign, Photoshop, Illustrator, and Premiere Pro. Working knowledge of other Adobe products a plus.
• Outstanding creativity and attention to detail; flexibility and persistence with the ability to work with little supervision and collaborate with the team.

Physical Requirements:

While performing the duties of this position, the employee must have the ability to sit, stand and/or walk for extended periods of time; manipulate (lift, carry, move) weights of at least ten (10) pounds; have repetitive wrist/hand/finger movement to work on a computer and/or related office equipment; speak clearly and concisely so listeners can understand; and regularly understand the speech of another person.

The physical demands described here are representative of those that must be met by this position to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Environment:

Professional office atmosphere. Sedentary work that primarily involves sitting or standing for prolonged periods. Position may require occasional extended hours to complete high demand work, off-hour meetings, and event support. Occasional travel to other offices and event venues, including potential overnights and weekends as needed.

The work environment characteristics described here are representative of those this position may encounter while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.