GRAPHIC DESIGNER
EcoG Products · COIMBATORE, India ·
- Category
- Design
- Experience
- 1+ years
Posting Title: GRAPHIC DESIGNER
Industry: Advertising
Salary: Rs.10,000 - 20,000
Work Experience: 1-3 years
Summary
We are seeking a creative and detail-oriented Graphic Designer to join our dynamic advertising team. In this role, you will play a pivotal part in shaping the visual identity of our clients’ brands through compelling, on-brand, and results-driven designs. You will be responsible for creating high-impact visual content across digital and print platforms, including social media creatives, promotional materials, logos, and marketing campaigns. With a strong foundation in design principles and a keen eye for aesthetics, you will collaborate closely with marketing strategists and creative teams to deliver visually engaging content that drives brand awareness and audience engagement. Proficiency in modern design tools like Figma and Canva, along with an understanding of AI-powered design assistance via ChatGPT AI, will enable you to streamline workflows and innovate rapidly. This role is ideal for a passionate designer who thrives in a fast-paced environment and values collaboration, creativity, and strategic thinking.
Responsibilities
- Design and produce visually compelling graphics for social media platforms, digital ads, email campaigns, and print materials.
- Develop brand identities, including logos, color palettes, typography, and style guides, in alignment with client objectives.
- Collaborate with marketing strategists to translate campaign concepts into engaging visual narratives.
- Utilize Figma and Canva to create responsive, scalable, and platform-optimized designs for diverse audiences.
- Leverage ChatGPT AI tools to generate design ideas, content copy, and streamline repetitive tasks while maintaining creative integrity.
- Maintain a consistent brand voice and visual language across all deliverables.
- Participate in team brainstorming sessions and provide creative input for campaign development.
- Manage multiple projects simultaneously, meeting deadlines without compromising quality.
- Gather feedback, iterate designs, and deliver final assets in required formats and resolutions.
- Stay updated on design trends, emerging tools, and industry best practices to ensure innovative and competitive output.
Requirements
Requirements:
- 1–3 years of professional experience in graphic design, preferably within advertising, marketing, or creative agencies.
- Strong portfolio showcasing expertise in logo design, branding, and social media creatives.
- Solid understanding of marketing strategies and how visual design supports campaign goals.
- Familiarity with AI-powered design tools, particularly ChatGPT AI, for ideation, copy generation, and workflow enhancement.
- Excellent team collaboration skills with the ability to work effectively in cross-functional teams.
- Knowledge of design principles including layout, color theory, typography, and visual hierarchy.
- Ability to adapt designs for various platforms (Instagram, Facebook, LinkedIn, YouTube, etc.) and formats (stories, banners, carousels).
- Basic understanding of file formats, print specifications, and web optimization.
- Self-motivated, organized, and capable of managing time efficiently under tight deadlines.
Benefits
- Performance-Based Incentives
- Career Growth & Advancement Opportunities
- Access to Industry-Standard Design Tools
- Learning & Professional Development Programs
- Collaborative & Supportive Work Environment
- Opportunity to Build a Strong Creative Portfolio
- Employee Recognition & Rewards