Graphic Designer

Demco Products is seeking a highly efficient Graphic Designer to join our internal Creative Studio. In this role, you will focus purely on high-quality visual execution, transforming pre-validated creative briefs and finalized marketing copy into compelling design assets across digital and print mediums.

You will operate in a streamlined, decoupled production environment where strategy and copywriting are supplied by category experts, allowing you to dedicate your full bandwidth to visual design, layout, and brand consistency. Additionally, you will leverage modern generative AI tools and established design psychology frameworks to optimize the effectiveness and production speed of our marketing collateral.

Primary Duties:

Visual Production & Execution

• Design and produce a high volume of visual assets for diverse channels, including digital advertising, print publications, trade show booth graphics, social media, and sales enablement materials.
• Translate finalized copy and structured creative briefs from Product Marketing Managers into visually engaging, conversion-focused layouts.
• Maintain strict adherence to the Demco Products brand guidelines, ensuring visual consistency across all categories and corporate initiatives.

AI Integration & Design Optimization

• Incorporate generative AI tools into the daily design workflow to accelerate asset production, ideation, and image generation.
• Apply established psychological design heuristics and cognitive frameworks to visual layouts to maximize audience engagement and ad performance.
• Execute rapid iterations and A/B testing variations of visual assets based on performance feedback from the demand generation team.

Studio Collaboration & Asset Management

• Collaborate daily with the Creative Manager to prioritize the production queue and ensure all project deadlines are met.
• Prepare and package final art files for various production specifications (e.g., commercial printing, digital ad platforms, web deployment).
• Maintain an organized, tagged, and highly accessible digital asset management structure for all working files and finalized creative.