Job Title: Graphic Designer cum Social Media Handler
Supervisor/Manager Title: GM - Sales &
Marketing
Department: Marketing
Location: Nairobi
Job Summary
The Graphic Designer cum Social Media Handler
is responsible for creating engaging visual and digital content, managing
social media platforms and supporting marketing communications to strengthen
brand visibility, promote company products, generate customer engagement and
support business growth across Decorative, Industrial and Automotive coatings.
Role &
Responsibilities
· Design
creative content for social media, digital platforms, product promotions,
campaigns and company communications.
· Create
artworks for Facebook, Instagram, TikTok, LinkedIn, WhatsApp and other relevant
digital platforms.
· Develop
product posts, promotional creatives, banners, flyers, brochures, catalogues,
presentations and other marketing materials.
· Create
engaging content around products, product benefits, application tips, projects,
customer testimonials and company activities.
· Plan
and maintain a monthly social media content calendar in coordination with the
Marketing team.
· Manage
daily posting, community engagement and consistent brand voice across company
social media platforms.
· Create
and edit short videos, reels, stories and other multimedia content for digital
campaigns.
· Visit
dealers, project sites, painter/contractor activities, events and activations
to capture suitable photos and videos for content.
· Support
product launches, dealer campaigns, trade events, exhibitions, showroom
activations and other promotional activities with digital storytelling.
· Coordinate
with Sales, Product/Technical and other teams to obtain accurate product
information, photographs, videos and campaign inputs.
· Maintain
consistent brand identity, messaging and visual standards across digital and
printed communication materials.
· Monitor
comments, messages and customer interactions on social media and coordinate
timely responses with the relevant team.
· Identify
and engage relevant social media influencers to strengthen brand visibility,
product awareness and customer engagement.
· Coordinate
with external agencies, photographers, printers and other service providers
when required.
· Support
and monitor paid social media/digital campaigns in coordination with the
Marketing team and external agencies, where applicable.
· Monitor
social media trends, competitor activities and relevant digital best practices
and recommend new content ideas.
· Track
and report social media performance include reach, engagement, followers,
enquiries and leads generated through digital activities.
· Maintain
an organized library of approved brand assets, product images, videos, artworks
and marketing content.
· Support
Sales with presentations, sales materials, product communication and other
creative requirements.
· Prepare
weekly and monthly reports on content activities, campaigns, engagement, leads
and other assigned marketing activities.
· Work
closely with Sales & Marketing and other departments to achieve company
objectives.
Requirements
Academic &
Professional Qualifications
· Diploma
or bachelor’s degree in graphic design, Digital Marketing, Mass Communication,
Marketing or related field.
· Good
communication and interpersonal skills.
· Good
understanding of graphic design, branding, digital content creation and social
media.
Work Experience
· 2–3
years of experience in graphic design, social media management or digital
marketing.
· Experience
in FMCG, paints, coatings, building materials or related industries will be an
added advantage.
· Proven
experience in creating social media content, graphics, short videos and
promotional campaigns.
Additional Skills
· Proficiency
in Adobe Creative Suite and/or Canva; knowledge of video editing tools such as
CapCut or Premiere Pro will be an advantage.
· Good
knowledge of Facebook, Instagram, TikTok, LinkedIn, WhatsApp and social media
management tools.
· Creative
thinking with strong visual storytelling and content-writing skills.
· Good
understanding of social media analytics, hashtags, trends and audience
engagement.
· Strong
organizational skills and ability to manage multiple assignments and deadlines.
· Self-motivated,
creative and able to work independently and as part of a team.
· Willingness
to travel for dealer visits, project/site activities, events and content
creation.