Key Responsibilities
1. Graphic Design
- Design and produce high-quality visuals for various platforms, including social media,websites, advertisements, and print materials.
- Create graphics for product promotions, banners, infographics, and presentations that align with the company's brand guidelines.
- Collaborate with the marketing team to conceptualize and develop creative concepts for campaigns and events.
- Maintain consistency in branding across all visual content and materials.
- Stay updated on the latest design trends and tools to ensure innovative and engaging content.
2. Digital Marketing Strategy and Execution
- Plan, execute, and manage digital marketing campaigns across platforms such as social media, email marketing, and pay-per-click (PPC) advertising.
- Develop and implement strategies to increase brand awareness, customer engagement, and online presence.
- Optimize campaigns based on performance metrics to achieve desired outcomes, such as lead generation and conversions.
3. Social Media Management
- Manage and grow company’s social media accounts by creating and posting engaging content.
- Monitor and respond to customer inquiries and feedback on social platforms.
- Analyze social media performance and provide recommendations to improve reach and engagement.
4. Website Management and SEO
- Collaborate with the web development team to maintain and update the company’s website with fresh, relevant, and optimized content.
- Implement SEO best practices to improve website traffic and search engine rankings.
- Monitor website analytics to track performance and suggest enhancements.
5. Content Creation
- Work with the marketing team to develop creative content for digital platforms, including video content, animations, and promotional materials.
- Design email templates and newsletters that drive customer engagement.
- Assist in script writing, video editing, and other multimedia projects as needed.
6. Reporting and Analytics
- Track and report the performance of digital marketing campaigns, graphic designs, and social media activities.
- Analyze data to provide actionable insights and recommendations for improvement.
- Prepare regular reports on key performance metrics to support decision-making.
Requirements
- Qualifications and Experience
- Bachelor’s degree in Graphic Design, Marketing, Digital Media, or a related field.
- Certification in digital marketing, graphic design, or related fields is an added advantage.
- Minimum of 1–2 years of experience in graphic design and digital marketing.
- Proven experience managing digital campaigns and creating high-quality graphic content.
2. Skills and Competencies
- Proficiency in graphic design software such as Adobe Photoshop, Illustrator, and InDesign.
- Strong knowledge of digital marketing tools like Google Ads, Meta Ads Manager, and email marketing platforms.
- Familiarity with video editing tools such as Adobe Premiere Pro or Final Cut Pro is a plus.
- Excellent understanding of branding principles and visual storytelling.
- Strong analytical skills to interpret marketing data and improve campaign performance.
- Creativity and attention to detail.
- Strong organizational and time-management skills.
- Fluency in English and Swahili is required