Google Ads Account Manager

Minimum requirements:

• 3 years Google Ads experience
• NB - Must reside in Pretoria
• Google Ads Certified (Search & Display is a must)
• A basic understanding of how search engines rank pages
• A proficiency in Microsoft Office products (Word, Excel, PowerPoint, Outlook)
• Google Analytics certification

Advantages:

• Basic understanding SEO & content
• YouTube and Shopping certified
• Experience with CMS systems such as WordPress, Drupal, or Joomla
• Google Tag Manager Experience
• Google Merchant Centre Experience
• Photoshop Experience

Responsibilities:

• The successful candidate will be working with a dynamic team, across various disciplines (SEO, Social Media, Web Design & Dev), to achieve optimum results for their clients accounts.
• Your primary focus will be the day-to-day management of Google Ads campaigns and client relationships.
• This will involve working within the Google Ads platform, reviewing data on Google Analytics and Google Ads, and reporting on results to clients.
• Strategic management and optimisation of Google Ads campaigns
• Keyword research & optimisation
• Competitor analysis
• Ad copy creation
• PCC traffic & conversion analysis
• Bidding and campaign strategy changes
• Account planning and implementation
• PPC campaign set-up
• Search campaigns
• Display campaigns
• Remarketing campaigns
• Daily monitoring of PPC activity and budgets
• Full and in-depth reporting on account performance
• Client relationship management
• Compile campaign cost estimates and sales proposals
• Administrative duties linked to the above (loading budgets, informing the accounts department of billing changes, etc.)