Go-to-Market Manager Acquisition
Telenet group · Mechelen, Belgium ·
- Category
- Management
- Experience
- 7+ years
How do we win over completely new households? That's the question you'll tackle as Go-to-Market Manager Acquisition in the Acquisition team, part of the Telenet Commercial Tribe. Your mission is clear: attract and convert brand-new customers to Telenet's fixed, mobile and Digital TV products. By turning market and customer insights into targeted acquisition initiatives, you'll grow our residential and Small Office Home Office customer base and deliver measurable commercial impact.
As Go-to-Market Manager Acquisition in the Commercial Tribe, you play a central role in shaping how Telenet attracts and converts new households. You define acquisition priorities, translate market opportunities into compelling commercial propositions, and take ownership of bringing them successfully to market. From strategy and business case to implementation, optimisation and results, you ensure initiatives deliver measurable commercial impact. Together with data analysts and marketing specialists, you turn acquisition opportunities into winning propositions.
Your responsibilities as a Go-to-Market Manager Acquisition
- Acquisition focus: Define, prioritise and drive acquisition initiatives that attract new households and small businesses to Telenet's fixed, mobile and Digital TV products. You own the end-to-end journey, from concept and business case to launch and performance follow-up.
- New customer growth: Identify and unlock acquisition opportunities that drive net-add growth and market share.
- Budget ownership: Manage the performance of your segment, monitor KPIs (e.g. cost-per-acquisition and activation), and align with Finance & Sales to deliver on forecasts.
- Go-to-market strategy: Develop and orchestrate 360° acquisition plans, from positioning, promotional frameworks and pricing tactics to activation, optimisation and onboarding of new customers.
- Performance & data: Leverage performance marketing insights, commercial data and market intelligence to steer decision-making, optimise results and identify new growth opportunities.
- Strategic ownership: Shape the commercial direction of your acquisition segment, align diverse stakeholders around a common vision and ensure initiatives are successfully delivered from idea to measurable business impact.
- E-share ambition: Take co-ownership of our e-share ambition in acquisition.
- Insights & positioning: Translate market and customer insights into sharp positioning and winning propositions that set our acquisition offers apart.
- Collaboration: Work closely with Sales, Care, Product, MarCom and Digital teams to ensure integrated and effective acquisition initiatives.
Our Ideal Go-to-Market Manager Acquisition
- You bring 7-10 years' experience in go-to-market, commercial or product management.
- You hold a master's degree in business/economics (or equivalent experience).
- Your background is a strong fit if you come from go-to-market, brand or product management, for example as a (Senior) Brand Manager, ideally in Telco, Energy or FMCG.
- Analytical skills are a must: you have a genuine love for data and numbers, and you combine analytical strength with commercial drive to spot acquisition opportunities and translate them into action.
- You are highly data-driven and commercially minded. You use customer, market and performance insights to make informed decisions, prioritise opportunities and continuously optimise business results.
- You are a strategic and creative commercial thinker: you pair analytical rigour with sharp brand and marketing instinct to turn insights into compelling, conversion-driving propositions.
- You have a strong digital mindset: you think digital-first and understand how digital channels drive acquisition. You don't need to operate the tools yourself. You set the direction and steer our e-share ambition together with the digital journey managers who execute it.
- You speak and write fluently in Dutch or French, and English.
Our offer to you
At Telenet group, you get more than just an attractive gross salary. We strongly believe in results and ownership: we expect commitment and impact, and we’ll give you the trust and freedom you need to make a difference. What you achieve truly matters.
In addition to a thirteenth-month salary and holiday pay, you can count on an extensive package of extra benefits that supports you in your daily life as well as at work.
An overview of our benefits:
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Mobility budget: compose your own mobility plan, you can opt for a company car or alternative mobility solutions
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Meal vouchers and eco vouchers
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Telework allowance or net expense allowance
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Mobile phone, mobile subscription and laptop
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Employee discount on your home internet, digital TV, and mobile subscriptions
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Collective bonus and individual bonus (aligned with your performance)
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A comprehensive flexible benefits plan with a wide range of options: from financial benefits and additional time off to a bicycle lease, supplemental ambulatory insurance for you and your family, and IT or office equipment
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Hospitalization insurance (including an ambulatory plan) and group insurance
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20 days of paid leave and 12 compensatory days off
We value your ongoing development, investing in growth via our internal learning platform, coaching, and on-the-job training. You will have opportunities to keep learning and further strengthen yourself in your role.
We also prefer working closely together. We believe strong teams form by frequent interactions and quick transitions. To facilitate a smooth onboarding and rapid integration for new employees, we expect you to be present in the office at least three days a week during the first six months. On other days, you can work remotely from home.
What happens after you apply?
Do you see a match with our position as a Go-to-Market Manager Acquisition? Then we look forward to receiving your application. We always get back to you. When there’s a match, we will reach out to you to get acquainted and explain the next steps in our selection process.
Do you see a match with our position as a Go-to-Market Manager Acquisition? Then we look forward to receiving your application. We always get back to you. When there’s a match, we will reach out to you to get acquainted and explain the next steps in our selection process.