Global Marketing Specialist _ FORM

What you´ll do Purpose: Drive sustainable growth of the Professional for Global Professional division to gain market leadership in hair color market in JP/CN/APAC. Become one of core members to grow the hair color brand with innovative NPD pipeline and customer-centric 360 marketing plan to maximize on/offline engagement with hair stylist and end-consumers across Asia. Close collaboration and communication with internal/external stakeholders, partners, agencies, country teams. Think big and be brave to join the exciting journey of innovation change in the diverse, multi-national Shiseido Professional Business Unit. Roles Responsibilities: Manage selected HAIR CARE project independently using marketing skill knowledge. Manage NPD plans/insight/targeting/concept/production/COG control/pricing. Make a clear USP, unique product story and Communication story. Manage developing new and existing marketing/communication activity/on-line and off-line tools to enhance customer journey touch points. Track progress of project KPIs for HQ and country. Close collaboration and communication with internal/external stakeholders, partners, agencies, country teams.