Global Head of Marketing - Strategic Business Unit OTC

Your responsibilities

• Define and execute the global marketing strategy for our OTC portfolio, ensuring strong alignment with business objectives, growth ambitions and commercial performance targets

• Drive sustainable business growth, market share expansion and profitability across the global OTC portfolio

• Further strengthen and expand our consumer healthcare brands, including Octenisept, through impactful brand-building and consumer-focused marketing initiatives

• Drive international market development and support the successful launch of new products and categories across key markets

• Lead the development and execution of integrated marketing campaigns across multiple channels and consumer touchpoints

• Leverage consumer insights, market intelligence and performance analytics to identify growth opportunities and optimize marketing effectiveness

• Lead digital transformation incl using AI tools

• Collaborate closely with Sales, Innovations, Scientific Excellence, R&D, Regulatory Affairs and other key stakeholders to translate strategy into measurable business impact

• Foster a culture of innovation, continuous improvement and commercial excellence across the marketing organization

• Lead, inspire and develop an international marketing team while driving change, reinforcing organizational capabilities and creating momentum for future growth

Your profile

• Extensive leadership experience in Brand Marketing within Consumer Healthcare or FMCG

• Proven track record of building, growing and scaling brands across international markets

• Strong experience in brand strategy, portfolio management and go-to-market execution

• Demonstrated success in transformation and change management environments

• Ability to combine strategic vision with a pragmatic, execution-oriented approach and a strong commercial mindset

• Experience leading and developing high-performing international teams and influencing senior stakeholders

• An entrepreneurial, hands-on leadership style with the ability to inspire others, challenge the status quo and drive sustainable growth

• High energy, agility and the ambition to make a real difference in a dynamic and evolving business environment

• Excellent communication and stakeholder management skills

• Fluency in English is essential; German language skills are an advantage