Global Head Marketing - Digital, Growth & Platforms

The Mandate
You will own ic.com and IC's wider digital ecosystem end to end. That covers the website, apps and portals, performance marketing, customer experience, data and attribution, affiliate and partnerships, content and SEO, and lifecycle marketing, all under a single, accountable, technically fluent leader. This is IC's digital champion role: full ownership, one roadmap, and direct accountability for growth, revenue and customer experience, driven by acquiring the right clients, not just more of them.

About the Role
IC is a leading global forex and CFD broker, regulated across multiple jurisdictions including ASIC, CySEC, FSA, SCB, CMA and FSC. Every month, tens of thousands of new accounts are funded and tens of millions of dollars are deposited through digital acquisition alone. Direct marketing already drives much of that growth. All of this runs through a website, a performance marketing stack and a data and attribution system that already has real momentum behind it.

We are hiring a Global Head of Digital, Growth & Platforms to take this further. It's a senior leadership role reporting directly to the General Manager, with full, named ownership of ic.com and IC's wider digital ecosystem: apps, client portals, performance marketing, customer experience, data and attribution, affiliate and partnerships, content and SEO, and lifecycle marketing. In short, you will be IC's digital champion, leading the website and every acquisition and experience channel around it as one connected engine for growth and revenue.

The Opportunity
This role brings the website, performance marketing, customer experience and the data and attribution stack that connects them under one accountable leader, with full roadmap ownership, release authority and platform accountability. You will lead the ic.com rebuild, the wider digital ecosystem, and the acquisition and experience programmes that run through it, and take each one to sustained, measurable success.

Experience

• 8+ years in senior digital, growth or product marketing leadership, ideally at a fast-growing, digitally-led fintech, broker, exchange, or high-volume e-commerce or consumer platform.
• A track record of owning a website or digital platform as a product, not just running the marketing that sits on top of it, including roadmap ownership, release governance and CRO.
• Deep, hands-on experience running performance marketing at scale: multi-channel budget allocation, CPA and CAC management, and channel testing and expansion.
• Experience embedding customer experience as a measurable, cross-functional practice that shapes product and platform decisions, rather than one that simply reports on them.
• Direct experience building or scaling a data and attribution stack, such as a CDP, multi-touch attribution or lead scoring, and turning it into real budget and channel decisions, beyond dashboards and reporting.
• Proven people leadership: building and running a multi-disciplinary team spanning technical, creative and analytical disciplines.
• Experience operating in a regulated environment, whether financial services, trading or another tightly regulated consumer sector, is a strong plus given IC's regulatory footprint across ASIC, CySEC, FSA, SCB, CMA and FSC.

How You Operate

• Technically fluent: comfortable in the detail of web architecture, CMS/CDP tooling and attribution methodology, without needing to write the code yourself.
• Commercially rigorous, able to hold and defend a clear view of acquisition economics and to make trade-offs between growth, quality, experience and cost.
• A builder who is comfortable taking on a broad, high-scope mandate and bringing structure, sequencing and momentum to it from day one.
• A strong cross-functional operator, able to work effectively alongside Brand & Corporate Marketing, Product Marketing & PMO, Regional Marketing and Marketing Intelligence.