Global Brand Management & Guest Experience Apprentice — Swissôtel & Grand Mercure — Apprenticeship F/M/X

The context

Within the Global Premium Brand Team, you will work at the heart of two iconic premium hospitality brands: Swissôtel, synonymous with vitality, Swiss hospitality heritage and mindful living, and Grand Mercure, celebrated for its deep connection to local culture, rituals and authentic premium hospitality.

The team brings both brand promises to life across a global network of hotels and regional hubs — from guest experience pilots to Service Culture programs and Meetings & Events formats.

Your mission

Working closely with the Global VPs and the Brand Manager, your greatest challenge will be to help turn two brand promises into memorable guest experiences in hotels all over the world. You will support the strategy, design and operational rollout of guest experience projects, with a truly international playground.

Guest Experience & Operational Excellence

• Support the development, review and updating of the Swissôtel and Grand Mercure Global Brand Standards and Hotel Yearly Guidelines (HYG)
• Act as a reliable operational contact point for regional teams and hotel partners, answering daily queries on brand standards, compliance and guest experience requirements (Brand Standards, HYG, design guidelines)
• Maintain and update brand directories, internal contact networks and digital library platforms (intranets, resource hubs)

Experience Definition & Piloting

• Contribute to designing, launching and measuring innovative guest experience concepts that elevate the stay and drive long-term brand loyalty, affinity and brand love
• Contribute to creating training materials, e-learning content and internal engagement and communication campaigns

Brand Assets & Performance Tracking

• Keep key brand presentation decks up to date with fresh imagery, updated KPIs, hotel pipelines and best-practice case studies
• Monitor brand reputation, guest satisfaction trends and feedback to identify areas for experience optimization
• Depending on needs, support the Swissôtel and Grand Mercure Brand Management & Guest Experience team on additional tasks

Your ecosystem

You will work closely with the Global Brand & Marketing Team, the Regional Hub Guest Experience & Marketing relays (Americas, Europe, Middle East, China, Asia-Pacific), the Design & Technical Services teams and external creative agencies.

Your profile:

• Degree program: currently pursuing a Master's degree or MBA (Bac+4/5) at a leading hospitality management school or business school, with a specialization in Hospitality Management, Brand Strategy or Customer Experience
• Contract type: Apprenticeship (contrat d'apprentissage) or Professional training contract (contrat de professionnalisation)
• Duration: 12 to 24 months — Schedule: alternating rhythm, e.g. 3 days in the office / 2 days at school, or equivalent
• Preferred start date: January 2027

Appreciated skills:

• High proficiency in MS Office: advanced PowerPoint skills are crucial for updating brand decks; comfortable with Excel and Word
• Strong communication and storytelling skills
• Highly structured and organized, able to manage multiple operational projects simultaneously

Soft skills:

• Detail-oriented, with a genuine passion for premium service, well-being and guest experience
• Culturally curious, proactive and creative
• Comfortable working with diverse teams in a fast-paced global environment

Language(s):

• English — fluent, mandatory (daily work, meetings and documents are entirely in English)
• French — a strong asset for internal coordination

💡 Why join us?

Your benefits on a work-study contract

• Compensation according to the Accor salary scale, based on level of education and prior work-study experience
• Reimbursement of Navigo public transport pass up to 75%
• Reimbursement of SNCF train subscription up to 50% (can be combined with Navigo)
• Meal vouchers
• Sustainable mobility allowance (bike, scooter…)
• Paid leave
• Access to the Works Council (CSE) benefits
• €250 allowance for remote working equipment (upon invoice submission)
• Access to collaborative workspaces, on-site restaurants, and wellness areas

Our commitments

To the world

• Accor is committed to the world around us, with a strong employer culture focused on the development of our 300,000 talents.
• We adopt a continuous improvement approach to reduce the environmental impact of digital across all our projects.

To your career

• Quality supervision with a dedicated work-study mentor and meaningful responsibilities.
• Career development opportunities within the Group upon completion of your contract.
• Dedicated Talent Management and training programs so we can grow together, every day.

Your talent and motivation are our only selection criteria.

We value the richness of diverse nationalities, personalities, and professional backgrounds.

We adapt to the specific needs of our employees, particularly those with disabilities.

For us, recruitment is above all a story of encounters.

📋 Our recruitment process

Does this role appeal to you? Apply, and we will offer you:

• One or two interviews with the manager and team members,
• Personalized feedback.

An apprenticeship or professional training agreement between the school, company, and student is required.