German & English speaking AI Marketing Lead (m/w) | Automation, MarTech & Workflow Integration
RIB Software · Stuttgart, Germany ·
- Work mode
- Hybrid
- Seniority
- Lead
- Employment
- Contract
- Category
- Marketing
- Experience
- 3+ years
RIB Software · Stuttgart, Germany ·
Die RIB-Gruppe ist der weltweit führende Anbieter von Softwarelösungen für die Steuerung von Projekt- und Unternehmensprozessen in der Bau- & Immobilienbranche. Mehr als 60 Jahre Branchenerfahrung befähigen uns, unser Ziel, die Bauindustrie zur nachhaltigsten und digitalisiertesten Branche des 21. Jahrhunderts voranzutreiben, mit unseren Kunden erfolgreich zu erreichen: „Building Better Together“.
Die Vision, Bauprojekte durch digitale Arbeitsmethoden effizienter und transparenter zu machen, haben wir in den letzten Jahren bei unseren Kunden Realität werden lassen - doch damit geben wir uns noch nicht zufrieden: wir wollen der Bauindustrie die Spitzenposition der Zukunft sichern!
Dies ermöglichen unsere 2.500 Mitarbeiter*innen weltweit; davon > 500 Mitarbeiter*innen in DACH. Als eigenständiges Unternehmen der Schneider Electric eröffnen wir dir dabei nationale und internationale Karrierechancen und sinnstiftende Aufgaben in kaufmännischen und technischen Bereichen. Sei ein Teil davon #ONERIB
Location: Stuttgart
Work model: hybrid (2–3 days per week in the office)
Working hours: Full Time
Contract type: Permanent
AI is changing what's possible in marketing, not through large, complex engineering projects, but through smart, targeted integrations that unlock the capability already in the tools we use every day. The Marketing AI Lead (m/f) is the person who makes that happen: activating AI across our MarTech stack, building the workflows that remove manual effort from recurring activities, and connecting every improvement to a measurable commercial outcome. You´ll work with modern AI and MarTech ecosystems like Zapier, n8n, salesforxe, LLMs, generative AI platforms, etc.
This is a greenfield role for someone who thinks in systems and speaks the language of both AI and business outcomes – with the strategy set, the priority areas confirmed, and a supportive AI ecosystem already in place. You don't need deep marketing experience, you need to know how to use AI intelligently, script the integrations that make it practical, and care enough about commercial impact to own the outcomes. The role has clear ownership, sitting in a growing global AI-team with direct access to marketing leadership, and real commercial accountability. If you want to define what AI-enabled marketing looks like in practice, not just talk about it, this is the role. Ready to shape RIB´s next AI Level?
Division: Global Marketing
You will report to: Vice President Global Marketing
This role is organised around four areas of ownership. Each represents a part of the marketing function where AI, applied practically and connected to performance, creates compounding value.
MarTech & AI Platform Enablement
Unlock Marketing Technology by connecting tools, activating features, and scripting integrations that create measurable improvements in how marketing operates.
Activate and connect AI capabilities across Salesforce, AgentForce, DreamData, Asana, and other marketing platforms.
Build automations and integrations using APIs, scripting, and low code tools to remove manual work and improve efficiency.
Own the MarTech AI roadmap, prioritising opportunities based on measurable business impact.
AI Reporting, Analytics & Marketing Intelligence
Every AI activation must be connected to a performance metric. Speed, quality, and scalability of marketing execution are the measures – not tools deployed or workflows built.
Establish performance baselines and track the impact of every AI initiative against clear success metrics.
Build AI powered reporting and insights that turn marketing data into actionable recommendations.
Use AI to improve campaign performance, audience targeting, and market intelligence (competitor & market monitoring) for faster, better decisions.
Content Operations & Generative AI
Content production and campaign execution are two of the highest-volume, most manually intensive areas in marketing. AI can transform both – if someone owns the workflow design.
Design AI enabled workflows that scale content creation, repurposing, and campaign execution.
Leverage AI to accelerate ideation, content planning, and campaign development.
Ensure all AI generated outputs meet brand, quality, and governance standards.
AI Adoption & Enablement
Raise the AI capability of the whole team by sharing what works, building reusable assets, and making AI accessible to marketers who are not technical.
Create reusable prompt libraries, workflow templates, and best practices that enable marketers to work more effectively with AI.
Share successful use cases and drive adoption of proven AI solutions across the global marketing team.
Partner with the AI Enablement team to promote responsible AI usage, governance, and capability building to the overall marketing team.
3 - 6 years of experience in AI, business systems, marketing technology or AI-adjacent role. What matters is a track record of using AI or scripting to improve workflows and deliver measurable outcomes.
Proven track record of connecting technology or AI initiatives to measurable outcomes – in any commercial context, not necessarily marketing.
Workflow orchestration: experience with low-code or no-code orchestration tools – Make, Zapier, n8n, Copilot Studio, or equivalent – to build and maintain automated marketing workflows without engineering support.
Scripting and integration: comfortable with scripting (Python, JavaScript, or equivalent) and API integrations to connect marketing systems and automate data flows. You don't need to be a software engineer but you need to be comfortable in the technical layer between marketing tools.
Prompt engineering: strong, practical prompting skills for consistent, on-brand outputs across marketing use cases. You can build prompt libraries the broader team can use – not just ad hoc generation.
Data interpretation and performance reporting: you can work with GA4, Search Console, and CRM data to identify performance insights, build basic reporting pipelines, and interpret results clearly. Strong enough to know when the data is telling you something important.
Commercial mindset: you connect every AI initiative to a measurable outcome – time saved, pipeline contribution, or cost reduction – and can make that case to a VP, CMO and a CFO.
Collaborative by nature: you work closely with the global marketing team, the AI Enablement Lead, and the wider AI Engineering community. Comfortable navigating diverse stakeholders across Germany, Denmark, Spain, India, South Africa, the US, and Australia.
Clear communication: you can explain what an AI workflow does and why it matters to a marketer who isn't technical and can brief a technical colleague on a marketing requirement without losing either audience.
Travel: your are willing to travel internationally as required (2-3 trips per year).
Language Skills: you´ll bring very good English and German language skills, both written and spoken (minimum C1 level)
Advantageous
Experience working in or closely with a marketing team.
Experience in relevant AI, automation, or analytics certifications in Google Analytics, HubSpot Operations Hub, Salesforce, Make, or equivalent. Google Analytics 4 and Google Search Console (including reporting and data interpretation)
Experience in CRM AI features – Salesforce Einstein, AgentForce, or equivalent
Experience in Marketing automation platforms Pardot / MCAE+, HubSpot, Marketo or equivalent
Experience in paid media platforms – Google Ads, LinkedIn Campaign Manager, AI-powered campaign features
Experience working in Corporate Business/ matrix organisations
Your next step:
Career Team Contact: Sabine Haim
Our application process - from the online application and an initial interview with our Career Team to your first welcome - is structured, transparent, and predictable.
First Meeting with Sabine
First technical interview with VP Global Marketing & AI-Team Member
Second technical interview with VP Global Marketing & CSO/ CMO
We know that a new work environment should be rewarding not only professionally but also personally. That’s why we support you beyond your day-to-day tasks - with these specific benefits:
What Sets Us Apart:
A structured start: personalized onboarding, organized networking, a 2-day newcomer event in Stuttgart
A modern work schedule model: trust-based working hours, flexible working hours (flex time), workations, the option to work hybrid or remotely (see Key Facts)
Health management (maternity leave counseling, medical consultations, subsidies for computer glasses)
Bonuses for weddings, births, and company anniversaries
Schneider Electric stock ownership program
Ways to be sustainable: digital infrastructure, Jobrad bike-sharing, and (depending on your role) an electric car as a company vehicle
At all locations: a monthly group breakfast with delicious croissants, …, and depending on the location: free parking, dining options within walking distance, and electric vehicle charging stations
Career development and personalized professional growth: We support you in strategically building on your professional and personal strengths through team- and role-based training and personalized development opportunities
National and international career opportunities within the RIB Group and the Schneider Electric corporate network
Room for ideas and active participation: With us, you can actively contribute your own ideas, new approaches, and suggestions for process optimization - whether through direct dialogue with your team, via the company’s idea management system, or in team and management settings such as the RIB Town Halls
What we take for granted:
At all locations: free drinks and the legendary fruit basket
Employee benefits (corporate benefits)
Health management (company physician, eye exams)
Regular employee events (team events, summer party, Christmas party)
UNTERNEHMENSKULTUR UND WERTE
Motiviert durch unsere Werte kreieren wir eine corporate culture, in der wir ein klares Bild davon haben, wie wir miteinander interact, kommunizieren, arbeiten, führen/ coachen, supporten und unseren Nachwuchs fördern. Dabei steht immer der Mensch im Vordergrund!
CHANCENGLEICHHEIT UND DIVERSITY
RIB fördert die Chancengleichheit von Frauen und Männern in allen Funktionen und Tätigkeitsfeldern.
Ganz gleich ob weibliche Führungskräfte, Mitarbeitende mit Behinderung, Berufseinsteigenden oder ältere Berufserfahrene – für uns zählt Engagement und die richtige Qualifikation. Der RIB Code of Conduct beschreibt dabei unsere wichtigsten Prinzipien in puncto Nationalität, ethnischer Herkunft, Religion,…
RIB VISION
Gebäude und Bauten sind für 36% des weltweiten Energieverbrauchs und fast 40% der energiebedingten CO2-Emissionen verantwortlich. Um die Branche effizienter, robuster und nachhaltiger zu machen, entwickeln wir Softwarelösungen, mit denen man im gesamten Lebenszyklus eines Bauwerks Ressourcen, Rohstoffe und Energie einsparen kann. Digitalisierung sehen wir als einen Treiber für eine nachhaltige Bauindustrie. "Building Better Together" steht dabei für das Zusammenspiel der beiden weltweit führenden Prozess- und Energietechnologien: RIB-Gruppe und Schneider Electric.
Unser Manifest beschreibt unsere Überzeugungen und Werte, die uns bei unserer Arbeit antreiben und uns gemeinsam zu Höchstleistungen inspirieren: https://www.youtube.com/watch?v=lfqlC37lhzk