Generalist Copywriter, DACH Market
Aircall.io, Inc. · Berlin Office ·
- Work mode
- Onsite
- Category
- Marketing
- Experience
- 3+ years
Aircall is a unicorn, AI-powered customer communications platform used by 22,000+ companies worldwide to drive revenue, resolve issues faster, and scale customer-facing teams. We’re redefining customer communications by bringing voice, SMS, WhatsApp, and AI together into one seamless workspace.
Our momentum comes from a simple idea: help teams work smarter, not harder. Aircall’s AI Voice Agent automates routine calls, AI Assist streamlines post-call work, and AI Assist Pro delivers real-time guidance so people can do their best work. The result is higher revenue, faster resolutions, and teams that scale with confidence.
Aircall is headquartered in Paris, our European HQ, with a strong North American presence anchored in Seattle, our North American HQ, and teams across Madrid, London, Berlin, San Francisco, New York City, Sydney, and Mexico City. We’ve built a product customers love and a business that’s scaling quickly, backed by world-class investors and driven by rapid AI innovation across multiple product lines.
At Aircall, you’ll join a company in motion. We’re ambitious, product-driven, and execution-focused, with visible impact, fast decisions, and real growth.
How we work at Aircall: We’re customer-obsessed, data-driven, and focused on delivering meaningful outcomes. We value ownership, continuous learning, and thoughtful speed. If you thrive in a collaborative, fast-moving environment where trust and impact matter, you’ll feel at home here.
We are seeking a talented and versatile Generalist Copywriter, DACH to join our dynamic Marketing team in Berlin. This role is key to strengthening Aircall’s presence across the DACH market by creating compelling, high-quality content tailored to German-speaking B2B audiences.
As a Generalist Copywriter, you will help bring Aircall’s brand, products, and campaigns to life through engaging, relevant, and impactful messaging. You will work closely with teams across Marketing, Product Marketing, Demand Generation, Social, SEO, and Design to develop content that supports Aircall’s growth objectives across Germany, Austria, and Switzerland.
This is a hands-on role for someone who enjoys variety and wants to contribute across the full content ecosystem, from SEO and long-form content to paid advertising, email nurturing, product messaging, social media, and video scripts.
Key Responsibilities:
- DACH Content Creation: Create high-quality German content tailored to B2B audiences across the DACH market, including blogs, landing pages, campaigns, and other marketing assets.
- Campaign & Paid Copy: Develop compelling copy for integrated campaigns, paid advertising, product launches, and landing pages.
- Email & Nurturing: Create copy for email campaigns, lead nurturing, and lifecycle communications.
- Product, Social & Video: Develop product messaging, social media content, and scripts for video and creative campaigns.
- SEO, AI & Content Amplification: Create SEO-driven content, leverage AI tools to improve content production, and repurpose content across channels.
- Collaboration & Optimization: Work closely with Marketing, Product Marketing, Demand Generation, and Design teams, using insights and performance data to continuously improve content.
Qualifications:
- B2B & SaaS Experience: You have 3+ years of experience in copywriting or content marketing, ideally within a B2B SaaS or technology environment.
- DACH Market & Language: You are a native German speaker with a strong understanding of the DACH market and fluent in English.
- Versatile Content Creator: You are comfortable creating content across multiple formats, including campaigns, paid ads, landing pages, email, social, product messaging, SEO, and video scripts.
- Strong Writer & Commercial Mindset: You know how to adapt tone of voice to different audiences and channels while creating content that supports business and marketing objectives.
- AI Search & LLM Knowledge: You understand how LLMs and AI search engines rank, retrieve, and surface content, and you know how to create content that is optimized for visibility and discoverability in AI-powered search.
- AI & Growth Mindset: You are comfortable using AI and new content-production tools, and are curious about ways to make content creation more efficient and impactful.
- Collaborative & Results-Driven: You work well with cross-functional teams, manage multiple priorities, and use data, feedback, and experimentation to continuously improve your content.
Why join us?
🚀 Key moment to join Aircall in terms of growth and opportunities
💆♀️ Our people matter, work-life balance is important at Aircall
📚 Fast-learning environment, entrepreneurial and strong team spirit
🌍 45+ Nationalities: cosmopolite & multi-cultural mindset
💶 Competitive salary package & benefits
DE&I Statement:
At Aircall, we believe diversity, equity and inclusion – irrespective of origins, identity, background and orientations – are core to our journey.
We pride ourselves on promoting active inclusion within our business to foster a strong sense of belonging for all. We’re working to create a place filled with diverse people who can enrich and learn from one another. We’re committed to ensuring that everyone not only has a seat at the table but is valued and respected at it by providing equal opportunities to develop and thrive.
We will constantly challenge ourselves to make sure that we live up to our ambitions around diversity, equity and inclusion, and keep this conversation open. Above all else, we understand and acknowledge that we have work to do and much to learn.
Want to know more about candidate privacy? Find our Candidate Privacy Notice here.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.