General Manager, Strategic Partnerships (China)

ABOUT ADACTION

Founded in 2013, AdAction is a leader in performance-based mobile app marketing, partnering globally to deliver premium users at scale. Our remote-first team values autonomy, ownership, and strategic thinking as we continue to expand into new markets.

As part of our global growth strategy, AdAction is making a focused investment in China, with an emphasis on building a strong, durable commercial presence in the market.

ABOUT THE ROLE

AdGem, part of AdAction, is on a strong growth trajectory with 12 consecutive quarters of quarter-over-quarter revenue growth. We are seeking an experienced General Manager, Strategic Partnerships to lead commercial growth and market development in China.

This is a highly autonomous, business-development-led role for an established commercial leader with deep relationships across China's ad tech, mobile publishing, loyalty, fintech, or digital ecosystem. The GM will personally build pipeline, develop and close high-value partnerships, drive revenue, and establish AdGem's presence in the market.

The ideal candidate is entrepreneurial, highly connected, and comfortable operating independently. This person will serve as AdGem's senior commercial representative in China and should expect to be in-market approximately 50–75% of the time for partner meetings, conferences, and industry events.

KEY RESPONSIBILITIES

• Own and execute AdGem's commercial growth strategy in China, with direct responsibility for originating opportunities, building pipeline, and closing revenue-generating partnerships.

• Identify, develop, negotiate, and close strategic partnerships across mobile publishing, loyalty, fintech, rewarded advertising, and digital ecosystems.

• Own regional pipeline, revenue growth, forecasting, and overall commercial performance.

• Build and maintain senior-level relationships with key partners and decision-makers across China.

• Represent AdGem at industry conferences, trade shows, and networking events to build relationships and expand market presence.

• Provide market intelligence and strategic recommendations to AdAction leadership on opportunities, competition, regulatory considerations, and local market trends in China.

• Partner with internal product, operations, and account management teams to ensure successful launches and long-term partner growth.

• Help shape the infrastructure, partnerships, and resources needed to scale AdGem's China business over time.

EXPERIENCE & QUALIFICATIONS

• 7+ years of experience in business development, strategic partnerships, or enterprise sales within ad tech, mobile advertising, digital media, fintech, loyalty, or a related industry; general management or broader commercial leadership experience is a plus.

• Proven track record of building revenue and closing strategic partnerships in China.

• Deep experience navigating China's local commercial, regulatory, and digital ecosystem, with an established senior-level network across the country's mobile publishing, ad tech, loyalty, fintech, or digital sectors.

• Demonstrated ability to independently manage and close complex commercial partnerships.

• Strong understanding of performance marketing and ad tech economics, including CPI, eCPM, ARPDAU, retention, LTV, and monetization.

• Entrepreneurial, self-directed, and comfortable operating with significant autonomy.

• Excellent executive communication, negotiation, and relationship-building skills.

• Fluency in English and Mandarin Chinese is required.

• Willingness to travel extensively within China and regionally as needed, approximately 50–75% of the time.

• Comfortable operating as an independent contractor/consultant.

CONTRACTOR ENGAGEMENT & COMPENSATION

This position is structured as an independent contractor/consulting engagement.

Compensation will include a competitive contractor rate and performance-based incentives tied to market growth and commercial performance. Compensation will be determined based on experience, location, market expertise, network, and demonstrated ability to drive revenue in China.

The contractor will be responsible for any applicable local registrations, taxes, insurance, and other obligations associated with their independent contractor status.

WHY ADACTION?

This is an opportunity to build and own an emerging market within a growing global ad tech company, with significant autonomy and direct visibility to senior leadership.

You will have the opportunity to shape AdGem's China strategy, build a strong local network, and directly influence the company's international growth.