Full Stack Engineer – Marketing Tech, AI & Automation
Full-Time | Remote | U.S. EST Hours
About the Role
At Pavago, one of our clients — a fast-growing marketing agency supporting 150+ home service businesses — is hiring a Full Stack Engineer to build internal tools, marketing automation, AI workflows, and tracking systems that directly impact campaign performance and revenue.
This is a hands-on builder role, not a strategy-only position. You’ll work with leadership, media buyers, and operators to turn operational challenges into production-ready systems.
What You’ll Do
Full Stack Development
- Build and deploy internal tools using Next.js, React, and Python
- Develop marketing dashboards, reporting systems, and operational applications
- Replace manual processes with scalable automation
- Build and maintain production-ready integrations using APIs and webhooks
Marketing Tracking & Attribution
- Implement and optimize Meta Pixel and Conversion API (CAPI)
- Manage event tracking, deduplication, and attribution accuracy
- Connect ad platforms → backend systems → CRM → reporting dashboards
- Build reporting around ROAS, CPL, CAC, conversion rates, and lead quality
AI & Automation
- Integrate AI into real marketing workflows, including:
- Ad copy and creative generation
- Lead scoring and qualification
- Campaign insights
- Automated reporting
- Build with OpenAI and other AI APIs
- Use AI tools actively to improve engineering speed and operational efficiency
CRM & Lead Lifecycle Automation
- Integrate platforms such as GoHighLevel, Close CRM, and HubSpot
- Automate lead capture, routing, follow-ups, pipeline management, and conversion syncing
- Connect CRM outcomes back to advertising platforms for attribution and offline conversion tracking
- Maintain reliable data across marketing and CRM systems
What We’re Looking For
- 4–6+ years of hands-on software engineering experience
- Strong experience with React, Next.js, and Python
- Proven experience building and deploying production applications
- Strong experience with APIs, webhooks, integrations, and automation
- Hands-on experience in a marketing, ad tech, or performance marketing environment
- Experience implementing Meta Pixel and/or Conversion API (CAPI)
- Strong understanding of event tracking, deduplication, and attribution
- Experience building marketing dashboards and reporting systems
- Hands-on CRM integration experience with GoHighLevel, Close, HubSpot, or similar
- Experience connecting ad platforms with CRM data for attribution
- Active experience using AI tools and APIs
- Strong builder mindset with a bias toward shipping and iteration
Nice to Have
- Performance marketing agency experience
- Understanding of ROAS, CPL, CAC, and conversion metrics
- Experience with Zapier, Make, or similar automation tools
- Knowledge of attribution challenges caused by privacy/iOS changes
- Experience building data pipelines for marketing analytics
What Success Looks Like
- Internal tools are actively used by media buyers and operators
- Manual campaign and CRM work is significantly reduced
- Tracking and attribution remain accurate and reliable
- Reporting becomes faster and more actionable
- Marketing systems connect cleanly across ads, CRM, and backend data
- AI-powered workflows improve lead quality, conversions, and operational efficiency
Why Join?
- Build systems with direct impact on revenue and campaign performance
- Work at the intersection of software engineering, AI, automation, and performance marketing
- High ownership and freedom to build
- Work with real campaign data across 150+ businesses
- Fully remote environment
Interview Process
- Application Review
- Spark Hire Intro Video
- Video Interview with Pavago Recruiter
- Client Interview
- Offer & Background Verification
What Happens After You Apply
Qualified applicants will receive a Spark Hire invitation to complete a short Intro Video. This helps us understand your technical background, communication skills, marketing/ad tech experience, and experience building automation and AI-driven systems.
Please check your inbox and spam/junk folder for the invitation.
Apply Now
If you’re a hands-on Full Stack Engineer with strong React/Next.js + Python skills and real experience with Meta CAPI, marketing attribution, CRM integrations, and AI automation, we’d love to hear from you.
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