Frontend Developer

GALE is the world’s first and only Business Agency. We bring business strategy to brand storytelling to drive enterprise value. With expertise in strategy, media, CRM, creative, performance marketing, and technology, GALE creates integrated marketing systems and campaigns that grow businesses in significant ways. Founded in 2014, the agency has since been named Ad Age’s Business Transformation Agency of the Year and Adweek’s U.S. Media Agency of the Year and has been recognized for its innovative creative at the Cannes Lions.

We work with brands such as Delta, Uber, Starbucks, Chili’s, Hard Rock, MilkPEP, Diageo, Cotton, IHG and more. If you’re driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you!

GALE has eight offices around the world, including New York, Toronto, Los Angeles, Austin, Denver, Kansas City, London, and Bengaluru. GALE embraces a hybrid, flexible workplace.

About the Role

GALE is looking for a Senior Associate, Email Developer to join its MarTech team in Toronto. This is a temporary, hands-on position focused on building the email and cross-channel experiences that power campaigns for some of the world’s most recognized brands. You’ll partner closely with creative and platform teams to code, QA, and refine email and cross-channel content using tools such as Salesforce Marketing Cloud (SFMC), Braze, and Adobe Journey Optimizer (AJO).

What You'll Do

• Utilize HTML/CSS and email marketing best practices to create and code interactive experiences for email
• Lead the development and modification of complex email templates and existing campaigns
• Build and maintain dynamic, personalized email content using Liquid and AMPscript across supported platforms
• Troubleshoot HTML, CSS, and other performance issues
• Apply and champion best practices in email development, email compliance regulations, and accessibility
• Build across multiple marketing platforms (e.g., Salesforce Marketing Cloud, Braze, Adobe Journey Optimizer) to create push notifications, in-app messages, and other cross-channel messaging in addition to email
• Proactively work with teammates to improve processes and work methods for greater efficiency
• Bring hands-on experience with email development frameworks and help evaluate new tools/frameworks
• Partner closely with the creative team to perform feasibility analysis and provide strategic recommendations
• Stay ahead of developments in the email and cross-channel marketing domain

What We're Looking For

• Minimum 5+ years of email marketing experience, preferably in a consumer environment (B2C)
• Expert-level proficiency in HTML, with deep experience specifically in HTML emails
• Proficiency in Liquid and AMPscript for building dynamic, personalized content
• Proven ability to professionally interact with and influence key stakeholders throughout the development process
• Strong coding, proofing, testing, and troubleshooting expertise
• Solid understanding of basic database structures
• Working knowledge of global anti-spam trends and legislation (e.g., CASL, CAN-SPAM, GDPR)
• Strong understanding of the Email Life Cycle
• Excellent problem-solving skills and ability to think algorithmically
• Hands-on knowledge of Salesforce Marketing Cloud (SFMC) and/or Braze is a plus

In order to comply with equal pay and salary transparency laws in various locations, we believe the target compensation for this role is $50.00 to $60.00 per hour. Actual compensation is influenced by a wide array of factors including but not limited to skill set, qualifications, job performance, level of experience, location, and business needs.

AI Disclosure: As part of our recruitment process, we may use technology-assisted tools, including automated systems, to support the review and assessment of applications. These tools do not make the final decisions. All decisions related to screening, interviewing and selection are made by our Talent Acquisition and hiring teams.