Front-End Development and Conversion Rate Optimization Manager
Valor Capital Group · United Kingdom; remote-first; anywhere in NA and EU ·
- Work mode
- Remote
- Category
- Frontend
Owns conversion rate optimization and A/B testing for a SaaS marketing site, landing pages, and signup funnel using front-end development and analytics tools.
You will own the conversion rate optimization strategy and experimentation roadmap across the marketing site, landing pages, signup funnel, and onboarding. You will form hypotheses, build and QA test variants, analyze results, instrument analytics, and deliver measurable conversion and revenue gains.
Responsibilities
- Own the CRO strategy and experimentation roadmap
- Form and prioritize hypotheses
- Design, build, QA, and launch A/B and multivariate tests
- Partner with design, engineering, and copy teams on variants
- Analyze results and document learnings
- Instrument funnel analytics and tracking
- Align on-site conversion with paid and lifecycle traffic
- Increase experimentation velocity and rigor
Requirements
- CRO or experimentation program ownership
- A/B testing experience
- CRO tool expertise such as Optimizely, VWO, Statsig, or GrowthBook
- Web analytics experience with GA4, Amplitude, or Mixpanel
- Front-end development with HTML, CSS, and JavaScript
- Statistical significance
- Sample size analysis
- Signup and onboarding funnel optimization
- Landing-page funnel optimization
- Cross-functional communication
Benefits
- Annual professional development stipend
- Annual social travel stipend
- Annual company offsite
- Monthly co-working stipend