Founding Sales Lead
accessiBe · HaMelacha St 3, Tel Aviv-Yafo ·
- Seniority
- Lead
- Category
- Sales
- Experience
- 7+ years
accessiBe is the market leader in web accessibility that makes websites accessible to people with disabilities. accessiBe is more than a workplace, it’s a passion. Each day you’re surrounded by people who share the same goal and values, who work endlessly to break down accessibility barriers. We care about all people, regardless of their ability. We hire people that are determined to succeed and who are not afraid of rapid change. Our core values showcase who we are and we strive to focus on excellence and sincerity.
accessiBe is building a new generation of AI-powered developer tools that help companies address accessibility directly within the software development lifecycle.
We’re looking for an experienced, creative, and hands-on sales leader to build the go-to-market motion for the new product line from the ground up.
This is not a role for someone looking to inherit an established playbook or manage a mature sales team. You will be the first dedicated seller for the product - personally building pipeline, leading discovery, running demos, closing early customers, and learning what it takes to sell a new category of accessibility solution to technical organizations.
At the same time, this is much more than a traditional Account Executive role. You will help determine who we sell to, what problems we lead with, which entry points generate traction, and how we turn early wins into a focused, repeatable sales motion.
This is a senior individual-contributor role with meaningful strategic ownership. As the product grows into an established line of business, there may be an opportunity to build and lead the team around it.
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What will you do:
- Own the full sales cycle for accessiBe’s new AI-powered developer tools, from pipeline creation and discovery through technical evaluation, negotiation, and close.
- Identify and test the strongest customer profiles, buyer personas, use cases, messaging, and sales entry points.
- Build a focused pipeline through creative, hands-on prospecting and close collaboration with existing Sales and Marketing teams.
- Develop a repeatable discovery, demo, evaluation, and sales process.
- Work closely with Product and Marketing to shape positioning, demand-generation programs, sales materials, and product demonstrations.
- Surface buying triggers, objections, competitive insights, adoption barriers, and product gaps.
- Create a structured feedback loop between customers, Product, Marketing, and the broader GTM organization.
- Turn early customer successes into references, case studies, and a scalable commercial playbook.
Requirements:
- 7+ years of experience in B2B SaaS sales, with a consistent track record of meeting or exceeding revenue targets.
- Proven experience selling technical products to technical buyers, such as engineering, R&D, product, DevOps, or security leaders.
- Experience as an early or first seller for a new product, market, or business line, with direct involvement in building the sales motion from the ground up.
- Strong technical curiosity and the ability to understand developer workflows, demonstrate a technical product credibly, and connect its capabilities to business value.
- A highly hands-on, adaptable approach. This is a senior individual-contributor role that requires direct execution across every stage of the sales process.
- Strong cross-functional experience working with Product and Marketing to translate customer feedback into product, positioning, and GTM decisions.
Strong Advantage:
- Experience selling developer tools & AI products
- Familiarity with GitHub, CI/CD, software-development workflows, or agentic AI products.
- Familiarity with digital accessibility or compliance-related software.
Equal opportunities
At accessiBe, we prioritize diversity. We celebrate difference and embed it into every aspect of our workplace and product, as well as our community. accessiBe is proud and committed to providing equal opportunity employment to all individuals regardless of disability, race, color, religion, sex, sexual orientation, citizenship, national origin, veteran status, pregnancy or any other characteristic protected by law. In addition, accessiBe will provide accommodation to individuals with disabilities or a special need.
Please don't hesitate to share your needs when applying so that we can provide the necessary accommodations for an accessible and inclusive recruitment process.