For Pooling: Digital Marketing Manager

• Develop and execute digital marketing strategies to increase brand awareness and drive traffic and revenue through paid ads and email marketing channels

• Manage and optimize paid advertising campaigns across various platforms (e.g. Facebook, Google, TikTok, Pinterest, etc) to ensure maximum ROI

• Develop and execute email marketing campaigns using Klaviyo, including list segmentation, content creation, A/B testing, and automation workflows

• Monitor and report on key metrics and KPIs related to paid advertising and email marketing performance

• Collaborate with cross-functional teams, including design, content, and analytics, to ensure a cohesive digital marketing strategy

• Stay up-to-date with digital marketing trends and best practices to continually improve our digital marketing efforts

• Manage and stay within a set marketing budget