Field & Partner Marketing Manager
LogicMonitor · Sydney, Australia ·
- Category
- Marketing
- Experience
- 5+ years
About Us:
We love going to work and think you should too. Our team is dedicated to trust, customer obsession, agility, and striving to be better everyday. These values serve as the foundation of our culture, guiding our actions and driving us towards excellence. We foster a culture of performance and recognition, allowing us to transform growth as we enable our employees to do the best work of their careers.
This position is located in Sydney, Australia. Our office is located in the Sydney CBD, close to Town Hall and Hyde Park. Across the globe, our Centers of Energy serve as hubs where we accelerate productivity and collaboration, inspire creativity, and cultivate a culture of connection and celebration. Our teams coordinate their time in Centers of Energy to reflect how they work best.
To learn more about life at LogicMonitor, check out our Careers Page.
What You'll Do:
LogicMonitor® is the AI-first hybrid observability platform powering the next generation of digital infrastructure. LogicMonitor delivers complete visibility and actionable intelligence across on-premises, cloud, and edge environments. By anticipating issues before they strike, optimizing resources in real time, and enabling faster, smarter decisions, LogicMonitor helps IT and business leaders protect margins, accelerate innovation, and deliver exceptional digital experiences without compromise.
Our customers love LogicMonitor's ability to bring cloud and traditional IT together into one view, as seen in minimal churn rates, expansion business, and exciting new customer references. In fact, LogicMonitor has received the highest Net Promoter Score of any IT Infrastructure Management provider. LogicMonitor also boasts high employee satisfaction. We have been certified as a Great Place To Work®, and named one of BuiltIn's Best Places to Work for the seventh year in a row!
LogicMonitor is looking for a Field & Partner Marketing Manager, APJ to support the execution of field, partner and demand generation programs across the region.
Reporting to the VP, Field, Partner & Event Marketing, and directly supporting the Marketing Director, APJ, this role will work closely with the regional Sales and Partner teams to deliver marketing programs that generate and accelerate pipeline across priority APJ markets.
With LogicMonitor's partner-led go-to-market model, partner marketing will be an important part of the role. You will support the execution of joint programs with our partner ecosystem, alongside field marketing activities and regional demand generation programs targeting priority enterprise and government accounts.
This is a hands-on role covering the day-to-day execution of campaigns, events, webinars and partner programs, as well as the operational work required to deliver them successfully. This includes coordinating vendors, contracts, procurement, budgets, MDF, lead uploads and campaign follow-up.
The ideal candidate is highly organised, commercially minded and comfortable managing multiple programs at once, with a clear understanding that marketing activity needs to translate into engagement, pipeline and ultimately revenue.
Here's a closer look at this key role:
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Demand Generation & Pipeline
- Execute regional marketing programs designed to generate and accelerate pipeline across APJ.
- Support campaigns targeting target accounts, working closely with the Marketing Director, Sales and broader Marketing teams.
- Coordinate regional execution of demand generation programs across digital, webinars, content, events, ABM and partner channels.
- Support the localisation and activation of global marketing campaigns across APJ.
- Work with Sales and Partner teams to identify target accounts and audiences for campaigns and programs.
- Coordinate campaign promotion, registrations, attendance and follow-up to help move engagement into qualified opportunities.
- Work with Marketing Operations and MDR teams to ensure leads are captured, uploaded, routed and followed up appropriately.
- Track campaign results including engagement, leads, opportunities, pipeline and revenue contribution.
Field Marketing
- Coordinate and execute APJ field marketing activities including industry events, executive roundtables, customer programs, webinars, conferences and other regional programs.
- Manage day-to-day event execution including venues, vendors, registrations, speakers, catering, branding, collateral and onsite logistics.
- Coordinate event promotion and audience recruitment with Sales, BDRs, Partners and internal Marketing teams.
- Manage event timelines, project plans and budgets to ensure programs are delivered on time and within budget.
- Prepare internal event communications, registration updates and program information for Sales and other stakeholders.
- Coordinate post-event lead uploads and follow-up activities with Sales and Marketing Operations.
- Support the tracking and reporting of attendance, engagement, opportunities, pipeline and other agreed event KPIs.
Partner Marketing
- Support the execution of joint marketing programs with APJ partners including distributors, resellers, GSIs, MSPs, hyperscalers and strategic technology partners.
- Work with Partner Business Managers and partner marketing contacts to coordinate agreed marketing activities.
- Execute partner programs including events, webinars, digital campaigns, content programs, account-based activities and other joint demand generation initiatives.
- Manage program timelines, deliverables, communications and follow-up across LogicMonitor and partner teams.
- Coordinate campaign assets and content with internal Marketing teams and partners.
- Ensure partner leads are captured, processed and followed up by the appropriate Sales or Partner teams.
- Track partner program results including leads, opportunities, partner-sourced and partner-influenced pipeline and revenue.
- Maintain visibility of current and upcoming partner marketing activities across APJ.
MDF, Budget & Marketing Administration
- Coordinate MDF requests and ensure the required program information, approvals and documentation are completed.
- Track MDF-funded activities from approval through execution, proof of performance, claims and reconciliation.
- Ensure MDF programs have agreed objectives, target audiences and KPIs before execution.
- Maintain accurate records of MDF spend, program status and results.
- Support APJ marketing budget tracking and reconciliation.
- Raise purchase orders and process vendor invoices and payments.
- Coordinate vendor onboarding, contracts, procurement and legal review processes.
- Maintain program and vendor documentation and follow up on outstanding approvals or payments.
- Work with Finance, Procurement and Legal to ensure marketing programs meet internal requirements and timelines.
Marketing Operations & Program Support
- Work with Marketing Operations to set up campaigns and ensure accurate campaign tracking.
- Coordinate lead uploads from events, partners, webinars and other regional activities.
- Check lead data for completeness and accuracy before submission.
- Support lead routing and follow up with Sales and Partner teams where required.
- Maintain campaign, event and partner program trackers.
- Support reporting on marketing activity, pipeline contribution and program performance.
- Coordinate with global Marketing teams, agencies and vendors to ensure regional programs are delivered on schedule.
- Support other day-to-day APJ marketing activities and administration as required.
- 5+ years of experience in B2B field marketing, partner marketing, demand generation or a related marketing role, ideally within enterprise technology or SaaS.
- Hands-on experience executing marketing campaigns, events, webinars or partner programs.
- Experience working with Sales teams and supporting marketing programs focused on pipeline generation.
- Experience working with channel or ecosystem partners is strongly preferred.
- Understanding of B2B demand generation and how marketing engagement progresses into leads, opportunities, pipeline and revenue.
- Strong project management and organisational skills with excellent attention to detail.
- Able to manage multiple programs, deadlines and stakeholders simultaneously.
- Comfortable managing the operational elements of marketing including budgets, vendors, contracts, purchase orders and invoices.
- Experience with Salesforce and marketing automation platforms is preferred.
- Strong written and verbal communication skills.
- Comfortable working with stakeholders across different APJ markets and time zones.
- Self-starter who is comfortable working independently while collaborating with a broader regional and global team.
- Willingness to be hands-on and support both campaign execution and marketing operations.
- Some regional travel will be required.
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LogicMonitor is an Equal Opportunity Employer
LogicMonitor believes innovation thrives when every voice is heard and each individual is empowered to bring their unique perspective. We’re committed to creating a workplace where diversity is celebrated and all employees feel supported to contribute their best. We don’t just open doors – we invite you to step through and be part of something bigger.
We also encourage applications from people of all backgrounds, including Aboriginal and Torres Strait Islander peoples, as part of our commitment to an inclusive workforce. All qualified applicants will receive consideration for employment on the basis of merit – skills, experience, and job-related qualifications – without regard to age, race, colour, nationality or ethnic origin, faith or religious belief, sex, sexual orientation, gender identity, intersex status, marital or relationship status, pregnancy or breastfeeding, family or carer responsibilities, disability, or any other non-job-related factor.
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Our goal is to ensure an accessible and inclusive experience for every candidate.
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