Field Marketing Specialist

The Field Marketing Team

As a member of Japan Field Marketing in Okta Japan, you will be responsible for the marketing planning and execution for Japan business success.

The Japan Field Marketing Specialist will work closely with the Head of Japan Field Marketing to execute strategic programs with cross-functional teams to build pipelines across Japan. These plans will align closely with the Regional Sales Directors, Sales Development Representatives (SDRs), Channel Sales and the broader Go-to-Market team. You will help drive execution of regional field events, programs and campaigns; and work with our partners to drive business value. This role will report directly to the Head of Japan Field Marketing.

You will serve as one of the primary liaisons between the SDR team, the Field Sales team and Marketing. This role will generate awareness and create demand using a variety of marketing vehicles and tactics including, but not limited to, account-targeted programs, regional and national tradeshows, conferences, targeted field events, demand campaigns and assets, direct mail, webinars and workshops. Their primary objective is to move accounts through the sales pipeline and accelerate the sales cycle for prospects.

You are a results-oriented marketer that gets things done and a roll up your sleeves type of person. The role will require shown ability to effectively work harmoniously with cross-functional internal teams and external vendors.

What you’ll be doing

• Team up with Field and Partner Marketing teams to help Okta Sales deliver on annual revenue pipeline and balance pipeline objectives through the execution of various field / regional events, programs and campaigns and help facilitate lead funnel management across all activities
• Help manage & monitor regional campaigns, programs and event properties, assets, collateral for tradeshows, onsite & online events, sales & field events. Work closely with Sales/SDR on all pre-event preparations
• Execute on event strategy, tactical plans and project manage all logistics, onsite execution and post event analysis for our participation
• Coordinate pre-to-post show event marketing strategies and collect post-event feedback and develop post event reports and analysis
• Effectively work cross-functionally - you will help define, project manage and execute on event program goals, messaging, tactics, audience generation/email campaigns, speaker plan, collateral, post-show leads processing & follow-up and other logistics
• Help with the research and development of events, sponsorships, face to face marketing platforms that align to corporate goals

What you’ll bring to the role:

• 3-5 years in marketing execution, event creation and campaign management
• Master of multi-tasking, prioritisation, and timelines and has a consistent track record of complex event programs with dynamic partners, multiple product lines, and representing various cross teams within the organisation
• Japanese native and excellent oral and written communication skills in Japanese & English
• Experience managing all aspects of event programs, from planning to reporting and analysis
• Thrives in rapid growth, energising environment and adapts well to change
• A positive, collaborative team player with strong multitasking abilities
• Project management experience covering project planning, event management, promotion and registration, content development, and on-site management

And extra credit if you have experience in any of the following!

• Excellent presentation skills and confidence in communicating with various stakeholders
• Experience with sales and marketing systems – Asana, Salesforce and Marketo, Tableau a plus
• Experience in B2B Technology marketing

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