Field Marketing Manager, Queensland

STRATEGIC DIRECTION & BRAND PRIORITIES

• Develop and deliver the regional marketing strategy aligned to national priorities and local opportunities.
• Use deep consumer, regional and competitor insights to drive idea generation, product understanding and brand image.
• Partner closely with Sales to deliver strong local commercial outcomes, distribution growth, and in-market execution.
• Support growth in the university channel through programs that drive sales and visibility.
• Drive relevance across key consumption occasions through tailored messaging, occasion campaigns and big regional moments.

MARKETING INNOVATION & PREMIUM EXECUTION

• Develop innovative, locally relevant ideas that bring the brand to life across the full marketing mix.
• Ensure every touchpoint delivers a premium, detail-obsessed consumer experience at events and in field activations.
• Identify and leverage strategic third-party event partnerships to increase brand visibility, consumer engagement, and product usage within key local scenes.
• Build and maintain strong relationships with key opinion leaders, media partners, industry stakeholders, and influential community networks across the region.
• Incorporate Red Bull athlete activations into marketing plans and deliver integrated 360° campaigns that maximise brand reach and engagement.

ORGANISATIONAL CAPABILITIES & ENABLING STRUCTURE

• Lead by example, embodying Red Bull’s values and fostering a positive, inspiring team culture.
• Recruit, train and manage a high-performing team that lives the Red Bull attitude.
• Coach and develop team members through ongoing feedback, performance evaluations and clear development plans.
• Partner with the Head of Field Marketing to assess capability gaps and implement targeted development plans.
• Train regional teams (including sales) on brand strategies and best-in-class execution.

DRIVING EFFICIENCIES

• Maintain efficient, premium-supporting logistics, warehousing and infrastructure systems.
• Own regional budget planning and management in partnership with the line manager and national specialists.
• Continuously identify cost savings and operational efficiencies in the region.
• Build smart, mutually beneficial partnerships that add value through expertise, networks, assets or budget.
• Manage agencies and external partners to deliver smooth, effective event logistics and execution.

• 5+ years marketing experience within sports/events or culture marketing within Queensland.
• 3+ years of people management experience (direct line manager responsibilities).
• Experience in working with universities or casual workforce will be highly regarded.
• Excellent communication, presentation, and training skills, with the ability to engage and influence diverse audiences.
• Ability to manage multiple priorities while collaborating effectively across diverse, cross-functional teams.

Thank you recruitment agencies, we will be recruiting this role internally.

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