Field Marketing Manager

Location: Germany, Remote

Full-Time

With the recent launch of a groundbreaking new product, the organization is rapidly poised to capture a new market segment world-wide with a focus on Central European regions. As the Field Marketing Manager, you will play a pivotal role in driving this next wave of growth—partnering with talented peers in a culture that thrives on innovation, curiosity, and making a measurable impact. If you are energized by challenge and eager to shape the future of data and financial transformation, we invite you to join us on this exciting journey.

Job Description

The Field Marketing Manager will be a hands-on and data driven strategic partner for field sales and business development teams, acting as a liaison between Corporate Marketing and the regional sales teams to build alignment and communication to achieve regional business goals, pipeline and revenue targets. The person in this role will create and execute on a marketing plan to support prospecting, lead & pipeline generation and closed revenue, as well as support customer marketing initiatives including the customer reference program and customer marketing programs. The candidate should have the ability to manage multiple projects simultaneously, with an eye for detail and a willingness to work together as a team to meet our deadlines and lead generation goals. The FMM has the ability to act as a spokesperson and a brand ambassador for our products and services (when necessary). The right candidate is someone who doesn’t just execute tasks across multiple projects but takes on full ownership and accountability for all the pipeline and revenue goals in the CEU region.

The company offers a competitive market salary and a transparent bonus structure along with a package of benefits.

Your Focus:

• Work in cross-functional teams and collaborate closely with sales, business development and others in planning, development, execution and measurement of field marketing activities.
• Drive Regional Field Marketing Programs to support lead gen, prospecting, pipeline and revenue generation programs.
• Working with sales leadership and regional GTM team to build and execute go-to-market strategy for the Central European region.
• Take full ownership and accountability of field marketing programs, including events, sponsorships, paid media, webinars, brand awareness campaign, online campaigns and more, to showcase customer success and demonstrate the value of the product to support customer retention and new customer acquisition.
• Plan and align joint marketing events and activations with our key partners.
• Facilitate and track lead distribution and follow up activities with sales and business development teams.
• Track and report campaign metrics as well as overall ROI.
• Ability to multitask and manage multiple events/projects and timely delivery simultaneously.
• Manage project timelines, quality, resources and budget to plan, which may include the management of external agencies.
• Ensure collaborative feedback from sales leadership is delivered back to global marketing to drive alignment of regional marketing investment to sales.
• Collaborate with regional and global marketing peers to plan, develop and execute local marketing programs.
• Improve Marketing-Sales-Customer engagement by being the conduit for the region into Marketing (e.g. Corporate Marketing at HQ and Product Marketing), local priorities and advocacy, and providing field sales and customer/prospect feedback on company Marketing and Product initiatives.
• Deliver communication to the sales team regarding program information, updates, expected involvement and access to promotional materials.
• Work closely with regional and the global marketing team at HQ (Digital marketing, Product marketing) and cross functional peers to ensure relevant and accurate solution messaging is delivered across all events and campaigns.
• Support and a facilitate customer marketing initiatives – including securing customer participation in regional and global marketing activities including press releases, case study write-ups, speaking sessions/presentations at company’s flagship events, participation in industry events/awards, etc.
• Manage and support a field marketing intern, including day-to-day guidance, workload planning, and ongoing development.

Qualifications:

• Education: Minimum Bachelor’s degree or comparable vocational education
• 8+ years marketing experience
• MBA is a plus
• Strong field marketing background and execution experience, preferably in the SaaS space
• Fluent oral and written skills in German & English required
• Knowledge of Enterprise Software Industry and B2B Go to Market processes and tactics
• Strong experience in working within a new logo focused, data-driven and result-oriented sales environment with an understanding of sales channels and market segments.