ABOUT MONEYTHOR
Moneythor is an award-winning financial technology company that provides a real-time, data-driven personalisation and engagement platform for banks and financial institutions worldwide. Our solution enables digital banking providers to deliver contextual insights, actionable recommendations, and smart financial wellness tools to their customers — driving engagement, loyalty, and revenue.
Moneythor is headquartered in Singapore and with presence in London, Paris, Tokyo, Dubai, and further expansion in progress. Our solution is currently used by financial institutions in Asia-Pacific, Japan, Europe, Middle East, and the Americas.
LOCATION: Singapore or Dubai
ROLE SUMMARY
We are looking for an ambitious, commercially minded Field Marketing Manager to help accelerate Moneythor's growth across key markets globally.
This is a highly collaborative role that sits at the intersection of marketing and sales. You will report into VP of Marketing, with a dotted line into the VP of Sales. You will be required to design and execute integrated marketing programs that generate pipeline, accelerate opportunities, and support revenue growth.
The ideal candidate understands that modern B2B marketing is about driving measurable business outcomes, not just leads. You will be responsible for developing and executing multi-channel campaigns that engage target accounts throughout the buying journey, while helping strengthen Moneythor's position as a leading voice in digital banking, customer engagement and hyper-personalisation.
We are looking for a self-driven operator with high energy and a bias for action with end-results in mind, someone who takes ownership, drives things to completion across teams and partners, and is motivated by commercial outcomes rather than marketing activity.
This is a hybrid role based in Singapore or Dubai with the requirement to travel to coordinate and implement marketing events/ projects, when necessary.
Responsibilities
Revenue & Pipeline Generation
- Closed partnership with Sales to develop and execute field marketing programs that generate qualified pipeline and contribute directly to revenue goals.
- Align marketing activities to regional sales priorities, target accounts, and growth objectives.
- Support opportunity acceleration through targeted campaigns, executive engagement and event-led programs.
- Track campaign performance and continuously optimise activities based on pipeline and revenue impact.
Integrated Campaign Execution
- Plan and execute integrated marketing campaigns across email, events, webinars, social media, paid digital channels, content syndication, and partner programs.
- Develop campaign strategies tailored to different stages of the buyer journey.
- Coordinate with internal stakeholders and external agencies to ensure campaigns are delivered on time and achieve agreed KPIs.
- Manage campaign budgets and maximise ROI across marketing investments.
Events & Executive Engagement
- Lead the planning and execution of industry conferences, executive roundtables, webinars, and partner events.
- Work with sales teams to identify target attendees and maximise event-driven pipeline opportunities.
- Develop pre-event, onsite, and post-event engagement strategies to drive measurable outcomes.
Account-Based Marketing (ABM)
- Develop and execute account-based marketing initiatives focused on strategic target accounts and priority banking prospects.
- Collaborate with sales to develop personalised engagement programs for key accounts.
- Use account insights and buyer intelligence to improve targeting and campaign effectiveness.
Thought Leadership & Brand Building
- Influence the creation of new thought leadership to fit the needs of sales and regional priorities.
- Amplify content through appropriate channels to increase awareness and engagement among target audiences.
Marketing Operations & Reporting
- Manage campaign tracking, lead management processes, and reporting within Salesforce.
- Monitor key metrics including lead generation, lead conversion, pipeline contribution, influenced revenue, event ROI, and campaign performance.
- Deliver regular reporting and insights to marketing and sales leadership.
- Maintain data quality and ensure accurate attribution across marketing activities.
Cross-Functional Collaboration
- Work closely with Sales, Product Marketing, Customer Success, Product, and Leadership teams to align messaging, campaigns, and go-to-market priorities.
- Share market insights, customer feedback, and campaign learnings to improve overall marketing effectiveness.
Requirements
- 6+ years of B2B marketing experience, preferably in fintech, financial services technology, SaaS, enterprise software, or banking technology.
- Proven experience and success in partnering closely with sales teams to drive pipeline and achieve revenue outcomes.
- Strong understanding of field marketing, demand generation, and integrated campaign management.
- Experience executing campaigns across multiple channels including email, events, webinars, social media, content marketing, and paid digital.
- Demonstrated ability to manage multiple projects and stakeholders simultaneously.
- Strong analytical skills with experience measuring campaign performance and business impact.
- Experience using Salesforce CRM and familiarity with lead management, attribution, pipeline reporting, and marketing performance metrics.
- Excellent written, verbal, and presentation skills.
- Self-starter with strong organisational skills and the ability to work independently in a fast-paced, global environment.