FBS - Online Marketing Manager

Our Client is one of the United States’ largest insurers, providing a wide range of insurance and financial services products with gross written premiums well over US$25 Billion (P&C). They proudly serve more than 10 million U.S. households with more than 19 million individual policies across all 50 states through the efforts of over 48,000 exclusive and independent agents and nearly 18,500 employees. Finally, our Client is part of one the largest Insurance Groups in the world.

Requirements

About the Role

The Consumer Direct Product Sales team leads the strategy and performance of Farmers’ direct-to-consumer product portfolio. The team partners across Marketing, Analytics, Technology, Operations, Product, and UX to accelerate growth, improve customer experiences, and optimize business outcomes across Auto, Property, Specialty, and digital channels.

As Manager, Web Experience & Growth, you will own the customer-facing, front-end website experience across Farmers.com, Foremost.com and BristolWest.com. You will be responsible for how our websites are presented to customers, including site content, information architecture, navigation, landing pages, calls to action, and the overall experience that guides customers to quote, purchase and service.

You will define and execute the strategic roadmap for continuously improving the website experience, using customer insights, analytics, SEO and experimentation to increase traffic, engagement, conversion and self-service. You will lead a team of web content professionals and partner closely with Marketing, SEO, Product, UX, Analytics and Technology to translate customer and business needs into intuitive, high-performing digital experiences.

This is a highly visible opportunity to shape our digital storefront, improve how customers experience our brands online and turn our websites into stronger growth and service channels.

What You'll Do

• Define and execute the strategy and growth roadmap for the customer-facing website experience across Farmers.com, Foremost.com and BristolWest.com, including how products, content, calls to action, and customer journeys are presented and organized.
• Optimize digital customer journeys to improve acquisition, engagement, conversion, and self-service outcomes.
• Lead and develop a team of web content professionals, setting priorities and driving execution.
• Partner with Marketing, SEO/GEO, Paid Media, Product, UX, Analytics, and Technology teams to deliver high-impact digital experiences.
• Lead conversion-rate optimization and experimentation across website content, navigation, page layouts, calls to action, landing pages and customer journeys.
• Leverage analytics, customer insights, and market trends to identify opportunities and measure performance.
• Create and monitor KPIs, dashboards, and reports to drive data-based decision-making and business results.
• Present recommendations and influence stakeholders at all levels of the organization.
• Foster collaboration, innovation, and continuous improvement across teams.

Requirements

• Bachelor’s degree in Marketing, Business, Digital Media, Online Media, or a related field.
• Fluent English proficiency.
• 7+ years of experience in online marketing, growth marketing, digital media, website management, SEO/GEO, or digital product management.
• Strong understanding of website optimization, customer acquisition, conversion funnels, and digital customer journeys.
• Experience developing digital strategies, roadmaps, and cross-functional marketing initiatives.
• Advanced stakeholder management and collaboration skills.
• Experience leading, coaching, or developing team members.
• Proficiency with web analytics and optimization tools such as Google Analytics, Adobe Target, Optimizely, or VWO.
• Experience with Content Management Systems (CMS), Power BI, Tableau, and Microsoft Office.
• Strong analytical, communication, presentation, and problem-solving skills.
• Ability to prioritize competing initiatives, influence stakeholders, and drive measurable business outcomes.
• Knowledge of SEO/GEO, growth marketing, and performance marketing best practices.

Preferred

• Experience managing large-scale customer-facing websites.
• Familiarity with UX, Product, and Digital Technology teams.
• Experience working with ROI-driven campaigns, A/B testing, and conversion optimization programs.

Benefits

Competitive compensation and benefits package:

1. Competitive salary and performance-based bonuses
2. Comprehensive benefits package
3. Career development and training opportunities
4. Flexible work arrangements (remote and/or office-based)
5. Dynamic and inclusive work culture within a globally renowned group
6. Private Health Insurance
7. Pension Plan
8. Paid Time Off
9. Training & Development

Note: Benefits differ based on employee level.

By applying for this position, candidates acknowledge and agree that:

• Personal Data Processing: The personal data provided during the recruitment and selection process will be collected, processed, and retained for legitimate recruitment and compliance purposes, in accordance with applicable data protection and privacy laws and FBS internal policies.

• Legal Authorization to Work: Employment with FBS is conditional upon the candidate having valid, local legal authorization to work in the country where the role is based at the time of hire. FBS does not sponsor or obtain work authorization unless explicitly stated.

• Exclusivity of Employment and Conflict of Interest: Upon acceptance of an offer and during employment with FBS, employees will not be permitted to engage in parallel employment, professional activities, or paid work for other entities. Any ownership, partnership, directorship, or participation in other businesses or companies must be fully disclosed and formally reviewed in accordance with FBS internal conflict‑of‑interest and external engagement policies prior to the start date or as soon as such circumstances arise.

Failure to comply with these conditions may impact the hiring decision or employment continuation.