Fan Information Manager
FIFA · Rio de Janeiro, Rio de Janeiro ·
- Work mode
- Onsite
- Category
- Management
FIFA has established a Local FIFA Subsidiary in Brazil to work together with FIFA Zurich to deliver the biggest women’s sporting event in the world, the FIFA Women’s World Cup 2027™ (“FWWC2027”) that for the first time ever, is hosted in South America in Brazil. Now is your time to be part of the workforce that is creating this unique and unforgettable experience.
Please submit your CV in English, as it will be reviewed by an international team.
Please submit your CV in English, as it will be reviewed by an international team.
Reporting organisationally to the Head of Brand, Marketing and Promotions and the Senior Digital Marketing Manager (FIFA27), the Fan Information Manager will be a key member of the FIFA Women's World Cup Brazil 2027™ Digital Marketing team and will work in close collaboration cross-functional teams across different Functional Areas to deliver accurate, timely and engaging fan information across FIFA's owned digital ecosystem.
KEY RESPONSIBILITIES
- Lead the planning, delivery and continuous evolution of the FIFA Women's World Cup 2027™ Fan Information programme, ensuring accurate and timely operational information is available across all Host Cities and tournament venues.
- Manage the end-to-end content lifecycle for fan-facing information across FIFA.com, the FIFA Women’s World Cup Brazil 2027™ App, CRM email campaigns, chatbots, FAQs and other owned digital platforms.
- Develop and maintain governance, editorial standards, publishing workflows and approval processes for multilingual fan information across all digital channels.
- Oversee the development and maintenance of the centralised Information Hub, ensuring it serves as the single source of truth for tournament information.
- Lead the planning and execution of large-scale fan communications, including Know Before You Go campaigns, lifecycle CRM journeys and matchday operational messaging.
- Coordinate real-time operational messaging across digital platforms, including WhatsApp, providing timely updates relating to transportation, weather, venue operations, accessibility, security and other tournament information.
- Develop digital fan guides, educational content, FAQs and campaign assets that translate complex operational information into clear and accessible fan experiences.
- Partner closely with Digital Product and Technology teams to enhance publishing workflows and implement new digital capabilities that improve the fan experience.
- Collaborate with Ticketing, Communications, Marketing, Venue Management, Transport, Fan Services, Hospitality, Safety & Security, Host Cities and other tournament stakeholders to ensure operationally accurate and consistent fan communications.
- Drive cross-functional project management across multiple concurrent workstreams, ensuring delivery against key tournament milestones.
- Lead knowledge management initiatives by documenting processes, improving operational efficiencies and capturing best practices for future FIFA tournaments.
- Monitor fan feedback, digital engagement and operational insights to continuously improve fan information products and communications.
- Ensure close collaboration and content optimisation with colleagues across the wider Digital Marketing team, supporting an integrated fan experience across all FIFA owned-and-operated platforms.
Education & Qualifications
- Related bachelor's degree or a similar level of higher education.
- Exceptional organisational skills with strong attention to detail.
- Strong problem-solving ability with a solution-oriented mindset.
- Ability to manage multiple priorities and perform effectively under pressure.
- Experience working within international and cross-cultural environments is advantageous.
Work Experience
- Strong experience in digital content, communications, fan information, digital marketing or a related discipline, preferably within major sporting events or international organisations.
- Demonstrated experience managing complex, cross-functional projects involving multiple stakeholders.
- Experience delivering content across websites, mobile applications, CRM platforms and other digital communication channels.
- Strong understanding of digital content management systems, publishing workflows and content governance.
- Experience translating operational information into clear, user-focused digital content.
- Excellent stakeholder management and collaboration skills across operational, technical and marketing teams.
- Proven track of developing and maintaining complex content ecosystems.
Technology
- Experience/Proficiency with:
- Microsoft Office (Excel, Word, PowerPoint, Outlook and Teams).
- Content Management Systems (CMS).
- CRM platforms.
- Project management and collaboration tools.
- Knowledge management platforms.
- Digital publishing tools.
- Google Analytics or equivalent digital analytics platforms.
- Messaging platforms including WhatsApp Business (desirable).
Requirements
- Right to work in Brazil.
- Fluent in English (spoken and written)
- Fluent in Portuguese (spoken and written)
- Ability to re-locate to Rio de Janeiro.