THE OPPORTUNITY
As Product Manager, Digital eCommerce, you will own the end-to-end digital product lifecycle for A-MAX's online quote-to-bind platform. You will sit at the intersection of technology, marketing, and operations — coordinating a cross-functional team of developers, designers, data analysts, and carrier relations to build and optimize a best-in-class digital insurance buying experience.
You will report directly to the SVP of Strategy & Vision and have authority over the product roadmap, sprint planning, and feature delivery across the entire digital funnel — from first click to bound policy.
KEY RESPONSIBILITIES
Product Strategy & Roadmap
- Own and maintain the digital product roadmap aligned to three core KPIs: Webquote Revenue Contribution, eCom Platform EBITDA ROI, and Customer Digital CX Index
- Define quarterly OKRs and translate them into sprint-ready backlog items
- Prioritize features and fixes based on customer impact, revenue potential, and technical feasibility
- Drive the product vision for the full quote-to-bind funnel, BOL (Binder of Insurance), and post-sale digital touchpoints
Execution & Delivery
- Own sprint planning and backlog grooming in collaboration with the Dev Pod (2 onshore + 2 Bermuda-based engineers)
- Write clear, detailed Product Requirements Documents and acceptance criteria
- Manage day-to-day development velocity and remove blockers proactively
- Coordinate QA, UAT, and launch readiness across Marketing, Sales, Operations, and IT
- Ensure on-time delivery of all platform releases with zero critical production regressions
UI/UX & Customer Experience
- Partner with UX designers to deliver wireframes, prototypes, and final designs that optimize quote conversion rates
- Champion mobile-first design and accessibility standards across the platform
- Conduct competitive benchmarking of digital insurance buying experiences
- Interpret user research, session recordings, and funnel analytics to drive continuous UX improvements
- Oversee A/B testing programs to validate design and copy hypotheses
AI & Digital Innovation
- Identify, evaluate, and implement AI tools to enhance the digital customer journey — including chatbots, recommendation engines, personalization, and intelligent quote flow
- Work with the Data & Analytics team to integrate AI-driven insights into the platform
- Champion automation across internal workflows to improve operational efficiency
- Stay ahead of InsurTech trends and bring relevant innovations back to the product roadmap
CMS & Content Operations
- Support the content management system (CMS) strategy
- Collaborate with Marketing on landing page strategy, campaign pages, and personalization for key customer segments (e.g., Spanish-language, SR-22)
- Ensure CMS platform supports rapid content deployment without engineering dependencies for routine updates
Stakeholder Communication & Reporting
- Present product updates, KPI performance, and roadmap progress to leadership on a biweekly cadence
- Serve as the primary liaison between eCommerce, IT, Marketing, Sales, Operations, and Data teams
- Maintain a transparent, written communication culture through Confluence, Jira, or equivalent tools
QUALIFICATIONS
Required
- 10+ years of product management experience, with at least 2 years in digital eCommerce, InsurTech, FinTech, or a regulated digital industry
- Proven track record of owning a product from concept through launch and iteration
- Deep familiarity with agile/scrum methodologies — you've run sprints, not just attended them
- Strong analytical skills — comfortable with funnel metrics, conversion rates, A/B test results, and EBITDA-level business cases
- Experience working with development teams on front-end and back-end features
- Excellent written and verbal communication skills
Strongly Preferred
- Insurance or InsurTech experience — understanding of auto insurance quoting, binding, policy servicing, carrier relationships, or compliance
- Hands-on experience with AI tools in a product context — LLM integrations, AI-assisted customer journeys, predictive analytics, or chatbot implementations
- CMS platform expertise — AEM (Adobe Experience Manager), Contentstack, Webflow, or equivalent
- UI/UX design sensibility — ability to critique wireframes, write design briefs, and collaborate closely with designers without needing to design yourself
- Experience with non-standard or specialty insurance markets (SR-22, high-risk auto) is a significant plus
- Bilingual (English/Spanish) is a plus given our customer base
Technical Fluency (you don't need to code, but you should speak the language)
- REST APIs, webhooks, and third-party integrations
- Web analytics platforms — GA4, Heap, Mixpanel, or similar
- Data visualization tools — Power BI, Tableau
- Project management tools — Jira, Asana, Linear, or similar
- A/B testing platforms — Optimizely, VWO, or similar