Location: Magodo, Lagos
Employment Type: Fully Onsite
Working Days/ Hours: Mondays - Fridays/ 8am- 5pm
We are seeking a creative and results-driven Digital
Marketing Officer to join Excellium. The ideal candidate will have 2–4 years of
experience in digital marketing, preferably within the technology, SaaS, ERP,
CRM, Payroll and HR or business applications industry. The Ideal candidate will
be responsible for planning, executing, and optimizing digital marketing
campaigns that generate qualified leads, strengthen brand awareness, and
support sales growth across Nigeria and other African markets.
Key Responsibilities
- Develop
and execute digital marketing campaigns across Google Ads, LinkedIn, Twitter,
Meta, and other relevant platforms.
- Manage
the company's website and ensure content is optimized for SEO and user
experience.
- Create
and publish engaging content including blogs, case studies, email
campaigns, newsletters, videos, and social media posts.
- Plan
and execute lead generation campaigns for ERP, CRM, HRMS, Payroll, and
other business application solutions.
- Manage
social media accounts and grow audience engagement across LinkedIn,
Facebook, Instagram, and X.
- Monitor
campaign performance using Google Analytics, Google Search Console, and
marketing automation tools.
- Generate
and nurture marketing-qualified leads (MQLs) and collaborate closely with
the sales team to improve conversion rates.
- Optimize
landing pages and digital campaigns to improve click-through rates and
conversions.
- Coordinate
webinars, product launches, online events, and customer success stories.
- Conduct
keyword research and competitor analysis to identify new marketing
opportunities.
- Prepare
weekly/monthly reports on campaign performance, website traffic, lead
generation, ROI, and marketing KPIs.
- Stay
up to date with digital marketing trends, AI marketing tools, and best
practices.