Executive / Sr. Executive – Business Development

Job Overview

We are looking for a dynamic and experienced Executive / Sr. Executive – Business Development (ABM) to drive new business opportunities in the domestic market.

The ideal candidate will have hands-on experience in Account-Based Marketing (ABM), B2B lead generation, prospect engagement, LinkedIn outreach, email marketing, cold calling, and sales coordination. The candidate will be responsible for identifying target accounts, engaging key decision-makers, building a strong sales pipeline, and converting prospects into qualified business opportunities.

This role is ideal for a result-oriented professional who enjoys prospecting, relationship building, client engagement, and driving business growth.

Candidate Preferred

• 3+ years of experience in Business Development, B2B Sales, Lead Generation, ABM, or a related role.
  
• Hands-on experience in B2B prospecting and outbound lead generation.
  
• Strong understanding of Account-Based Marketing and target-account identification.
  
• Experience using LinkedIn and other digital channels for prospecting.
  
• Good understanding of email outreach, cold calling, and lead-nurturing processes.
  
• Strong verbal and written communication skills.
  
• Ability to interact confidently with decision-makers and business stakeholders.
  
• Strong follow-up, relationship-building, and negotiation skills.
  
• Ability to work independently and achieve defined business development targets.
  

Requirements

Key Responsibilities

• Develop and execute Account-Based Marketing (ABM) strategies to generate new business opportunities.
  
• Identify, research, and prioritize Tier 1 and Tier 2 target accounts based on business potential.
  
• Research organizations, decision-makers, business requirements, and potential opportunities.
  
• Generate and qualify B2B leads through LinkedIn, social media, email campaigns, cold calling, and other outbound channels.
  
• Build and maintain a healthy pipeline of qualified prospects.
  
• Connect and engage with key decision-makers to understand their business needs.
  
• Create personalized outreach strategies and communication for target accounts.
  
• Plan and execute account-specific lead-generation and engagement campaigns.
  
• Conduct regular follow-ups through calls, emails, LinkedIn, and other communication channels.
  
• Understand prospect requirements and coordinate with internal teams to propose relevant solutions.
  
• Schedule and conduct product/service demonstrations and client meetings.
  
• Coordinate with sales and delivery teams to ensure smooth lead progression and follow-up.
  
• Maintain accurate records of leads, prospects, interactions, meetings, and opportunities in the CRM.
  
• Track and report lead-generation, campaign, engagement, meeting, and conversion metrics.
  
• Achieve assigned targets related to lead generation, prospect engagement, meetings, demos, and business opportunities.
  
• Monitor market trends, competitor activities, and potential target accounts to identify new business opportunities.
  

Required Skills

• Account-Based Marketing (ABM)
  
• Business Development
  
• B2B Lead Generation
  
• B2B Business Development
  
• LinkedIn Lead Generation
  
• Social Media Outreach
  
• Email Marketing
  
• Cold Calling
  
• Prospecting & Client Engagement
  
• Lead Qualification
  
• Sales Pipeline Management
  
• CRM Management
  
• Campaign Management
  
• Product / Service Demonstration
  
• Sales Coordination
  
• Excellent Communication & Negotiation Skills