About Us: AZtec Automation
Solutions is a leading provider of process automation solutions. We specialise
in designing, application engineering and executing PLC-based process
automation systems for a diverse range of process industries. We deliver high-quality, reliable, energy-efficient process automation solutions that help our clients optimise their operations.
Job Overview: We are seeking an Executive
- Digital & AI-Driven Marketing who blends core digital marketing
fundamentals with hands-on expertise in the latest AI-powered tools. The ideal
candidate should be capable of driving data-driven campaigns across SEO,
content marketing, and social media, while leveraging AI to improve brand positioning and generate high-quality leads.
Key
Responsibilities :
1) AI-Driven Content
Marketing
- Develop
high-quality, SEO-optimised content with AI tools (e.g.,
generative AI platforms for blogs, landing pages, and ad. campaigns).
- Plan and execute a social media content calendar aligned with brand positioning
and lead-generation goals.
- Leverage AI tools to streamline SEO and content workflow. Automate content
ideation with Google Gemini, handle keyword clustering via ChatGPT or Cluster
AI, and execute performance optimisation using Surfer SEO or Clearscope.
- Ensure human oversight for tone & empathy, brand consistency, and
factual accuracy to build credibility.
2) Search Engine Optimisation
(SEO)
- Perform keyword
research using AI-assisted tools and traditional platforms.
- Optimise on-page
SEO: meta tags, headers, internal linking, schema markup.
- Conduct technical
SEO audits (site speed, crawlability, indexing issues)
- Track rankings,
organic traffic, and conversions using analytics platforms.
- ·Stay updated on algorithm changes and AI-driven search trends (e.g., SGE,
Semantic Search, etc.).
3) Social Media
Marketing (SMM)
- Plan and execute
cross-platform campaigns (LinkedIn, Instagram, Facebook and X) using SMM tools such
as HubSpot
Campaign Planner or Hootsuite.
- Utilising AI tools
for post creation & copy writing (Copy.ai, Jasper AI, Canva Magic Studio), smart
scheduling (Buffer, Metricool, SocialBee), hashtag optimisation (Sistrix, RiteTag,
Flick), and engagement insights and analytics (Brand24, Sprout Social, Awario).
- Monitor social
media performance and optimise ad campaigns based on real-time data.
- Manage community engagement and brand positioning.
4) Performance
Marketing & Analytics
- Run and optimise
paid campaigns (Google Ads, Meta Ads, LinkedIn Ads)
- Use AI tools for
audience segmentation, A/B testing, and predictive analytics
- Analyse campaign
performance using tools like Google Analytics, Google Search Console, and
dashboards.
- Generate actionable reports and insights
5) Marketing Automation
- Implement workflow
automation using the “Zoho One” platform.
- Integrate “Zoho
One” marketing tools for seamless data flow and reporting.
- Use AI for lead
scoring, email personalisation, and campaign optimisation.
Requirements
Required
Skills and Competencies:
Technical Skills:
- Strong
understanding of SEO, SEM, and content marketing.
- Familiarity with
AI tools (e.g., ChatGPT, Jasper, Surfer SEO, Copy.ai, Canva AI, Midjourney).
- Experience of
analytics tools (Google Analytics 4, Google Search Console).
- Basic
understanding of HTML & CSS for SEO optimisation.
- Knowledge of
social media management tools (Zoho Social, Buffer).
AI & Data Skills:
- Ability to
leverage AI for:
o Content generation and optimisation.
o Data analysis and forecasting.
o Automation of repetitive marketing tasks.
- Good understanding
of prompt engineering fundamentals.
Soft Skills:
- A detail-oriented, analytical mindset.
- Excellent
communication and storytelling ability.
- Creativity
combined with data-driven decision making.
- Adaptability to
fast-evolving AI and marketing trends.
Preferred
Qualifications:
- M.B.A (Digital
Marketing) / B. Tech (CS) / M.C.A.
- Certification in
Digital Marketing and AI tools from a reputed institute.
- Experience in the
integration of “Zoho One” marketing tools.
- Exposure to B2B
marketing campaigns will be an added advantage.
Key
Performance Indicators (KPIs):
- Organic traffic
growth
- Valid lead
generation and conversion rate
- Engagement rates
on social media
- ROI on paid
campaigns
- Content
performance metrics (CTR, Dwell Time, Rankings) using Google Analytics 4 (GA4) and
Google Search Console.
What
We Offer:
- Growth-oriented, supportive
and performance-driven work environment.
- Exposure to the marketing
automation ecosystem.
- Opportunity to
work at the intersection of marketing and AI innovation.
Benefits
Benefits: Salary
at par with the industry standards or better for a deserving candidate. Fixed
& variable salary package, professional development and growth
opportunities.
To Apply: Interested
candidates are invited to submit their updated resume meeting the required
skills and competencies with a covering letter mentioning their current
salary and expected salary with the subject line "Executive
- Digital & AI-Driven Marketing” – (Your Name).