Event Sales Executive

Infopro Digital, the B2B group specializing in information and technology, is currently looking for a Event Sales Executive on a permanent basis to support our Australian business operations based in Sydney.

About the Business

Infopro Digital is a global B2B group with more than 4,000 employees across 26 countries, delivering information, data and technology solutions to professional communities across automotive, risk and insurance, construction, industry and retail.

Our Australian events business is home to AUSREiiF, Australia's major real estate investment and infrastructure forum, bringing together government, investors, developers, infrastructure leaders, professional services and the wider built environment to drive investment, development and regeneration across Australia.

Modelled on the highly successful UKREiiF, AUSREiiF is a three-day festival-style event that brings together the people, projects and investment opportunities shaping Australia's future. The event forms part of Infopro Digital's growing international events portfolio and represents a significant long-term investment in the Australian market.

This is an opportunity to join the business at a pivotal stage of growth and play a central role in building AUSREiiF's commercial success and long-term industry relationships. As part of a small and ambitious team, you will help develop the commercial ecosystem that underpins the event, establish strategic partnerships across the property and infrastructure sectors, and contribute to the continued growth and profile of AUSREiiF across Australia.

What the role involves

This is a great opportunity for an ambitious, commercially minded business development professional looking to help build the commercial ecosystem for AUSREiiF 2027. Reporting to the Head of Events - Australia, you'll work closely with the Head of Australia, Sales & Marketing Coordinator and wider UK team to identify prospects, respond to enquiries, develop opportunities, convert leads and build strong relationships with clients to help them achieve their strategic, commercial and engagement objectives.

You'll gain hands-on exposure across inbound and outbound business development, sponsorship and exhibition sales, lead generation, account management and strategic partnership development. Every partnership is consultative and every proposal will be different, providing the opportunity to engage directly with senior stakeholders across government, property, infrastructure, investment and professional services sectors.

As one of the core members of the Australian team, you'll help shape the commercial proposition, build the pipeline from the ground up and establish the relationships that will underpin the long-term success of AUSREiiF in Australia.

This job is based in our Headquarters in Kingsgrove, Sydney NSW. It is anticipated that after a short period of training, the role will move to a hybrid working environment of 3 days office attendance per week.

Responsibilities & duties

• Manage inbound enquiries from prospective sponsors, exhibitors and partners.
• Respond promptly and professionally to enquiries.
• Understand the prospect's objectives and identify the most relevant AUSREiiF opportunity.
• Prepare proposals, packages and follow-up communications.
• Manage opportunities through the CRM from enquiry to conversion.
• Proactively identify and contact potential sponsors, exhibitors and commercial partners.
• Work from agreed target lists while also identifying new prospects independently.
• Conduct email, telephone and LinkedIn outreach.
• Follow up consistently and professionally.
• Arrange meetings and sales conversations for qualified opportunities.
• Develop your own prospect pipeline.
• Own the sponsorship and exhibition sales process from prospecting through to contract.
• Develop tailored commercial propositions and proposals.
• Present partnership opportunities to senior stakeholders.
• Negotiate commercial terms and close agreements.
• Identify opportunities for bespoke partnerships, thought leadership, networking, branding, exhibition and content activation.
• Work with the wider team to ensure commercial commitments can be delivered to a high standard.
• Identify opportunities to increase the value and longevity of client relationships.
• Maintain an accurate and active sales pipeline within the CRM (HubSpot).
• Track activity, pipeline value, conversion rates and revenue against targets.
• Provide regular reporting to the Head of Australia.
• Identify pipeline gaps and assist with developing strategies to address them.
• Take ownership of agreed commercial revenue targets.
• Build knowledge of the Australian property, infrastructure and investment sectors.
• Identify new organisations, sectors and commercial opportunities.
• Attend relevant industry events and networking opportunities.
• Represent AUSREiiF professionally in the market.
• Share market intelligence and feedback with the wider team.

Requirements

We are looking for an ambitious, energetic relationship builder, ideally with experience in B2B events, sponsorship, exhibitions, media, professional services, property or a related sector.

• You will ideally have:
• Proven B2B business development or commercial experience.
• Experience developing and selling sponsorship, partnerships, exhibitions or other high-value B2B propositions.
• A track record of achieving or contributing to revenue targets.
• Strong prospecting and relationship development skills.
• Experience engaging senior decision-makers.
• Excellent presentation and negotiation skills.
• Strong CRM and pipeline management skills.
• A willingness to pick up the phone and proactively create opportunities.
• An understanding of the Australian property, infrastructure, investment or broader built environment sectors is desirable.

Personal Attributes

• We are looking for someone who is:
• Commercially minded - understands how to turn relationships and opportunities into sustainable revenue.
• A relationship builder - genuinely enjoys meeting people and developing trusted, long-term relationships.
• A self-starter - proactive in identifying opportunities and creating momentum without needing constant direction.
• Curious - interested in understanding what makes organisations and their people tick.
• Confident - comfortable engaging CEOs, government leaders, investors, developers and senior executives.
• Persistent without being pushy - understands the steps and conversations needed to get to a signed contract within an appropriate timeframe.
• Resilient - comfortable with objection handling and rejection and able to maintain momentum.
• Adaptable - comfortable working in an entrepreneurial environment where the proposition and processes will evolve.
• Collaborative - understands that great partnerships require close collaboration across sales, marketing, content and operations.
• Creative - able to think beyond standard sponsorship packages and identify new ways organisations can engage.
• Positive and energetic - brings enthusiasm and credibility to the market.
• A good sense of humour - we're building something new, with a small team – we should enjoy the journey

Benefits

We know great people make great companies.

As part of the Infopro Digital group we are defined by people and passion, and powered by knowledge and innovation. Everything we do is centred on trust, integrity and respect. Our collaborative approach drives creativity across our markets and our focus on giving teams ownership allows us to build an entrepreneurial culture where our people and brands can thrive and grow.

• Competitive bonus/commission structure linked to agreed commercial and revenue targets.
• Hybrid Working – 3 days office attendance per week.
• Opportunity to join AUSREiiF at the beginning of its Australian growth journey and have genuine influence on its commercial success.
• Develop a role and career within a growing international events business.
• Develop relationships with some of Australia's most influential organisations.
• Work directly with senior leaders across property, infrastructure, government and investment.
• Help shape the commercial proposition for a major industry event.
• Attend and represent AUSREiiF at key industry events across Australia and internationally.
• 20 days paid annual leave (accruable).
• Eight weeks accrued long service leave available after 10 years of continuous service.
• Approximately 10 paid public holidays.
• 10 days annual Sick or Carers leave (accruable).
• Employee Assistance Programme.
• Employee referral scheme.
• Wellbeing tools and resources.
• Global company offering endless opportunities for growth and professional development.

Our foundations and values

At Infopro Digital, we are driven by core values such as entrepreneurial spirit, constant customer focus, promoting diversity, striving for significant impact, and a collaborative culture. By joining us, you become part of a dynamic community that embraces these values on a daily basis, shaping the future with passion and commitment.

Diversity is one of our core values. We are convinced that our teams, drawn from all backgrounds and with different backgrounds and experiences, are one of the key drivers of our success. The Group is committed to a policy of equal opportunities and inclusion, from recruitment to career development, and we strive to provide an equitable working environment to promote the well-being of our teams.

Learn More About Us

Infopro Digital is a B2B group specializing in information and technology. The group is present in 26 countries and employs over 4,000 people. Its innovative solutions are aimed at professional communities in 5 key economic sectors: construction & public sector, automotive, risk & insurance, industry and retail.

Thanks to the group's sectorial expertise, Infopro Digital covers all the needs of professionals. Its solutions enable decision-makers to make informed decisions and companies to sustainably develop their commercial activity and performance.

Equal Opportunities

We provide equal opportunities to employees and job applicants and do not discriminate, either directly or indirectly, on the basis of any protected characteristic or any other characteristic or activity protected by law.

To comply fully with equal opportunities legislation, we monitor all job applications. Applicants are therefore asked to complete equal opportunities questions as part of the application process. This information is collected anonymously, stored securely, and used solely for monitoring purposes. There is no obligation to provide this information, and all applicants will be treated equally whether or not they choose to do so.

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