Principal Enterprise Architect – Commercial Applications
Purpose
Lead enterprise architecture for Commercial and customer-facing digital capabilities across Sales, Trade Promotion, Key Account Management, Customer Engagement, Commercial Analytics, EDI, and related enterprise integrations.
This role will define current-state, transition-state, and target-state architecture; guide platform modernization; support application rationalization; and ensure technology investments align with business capability needs across Commercial, Marketing, Product, Data, Supply Chain, Customer Service, Finance, and Enterprise Technology teams.
Key Responsibilities
Business Architecture
- Partner with Commercial, Marketing, Product, Data, Supply Chain, Finance, Customer Service, and Technology stakeholders to translate business strategy into enterprise technology capabilities.
- Define and maintain business capability maps, value streams, and capability-to-application alignment across Commercial and Digital platforms.
- Identify capability gaps, overlaps, duplication, and modernization opportunities across the Commercial technology landscape.
- Support capability-based planning and investment prioritization for Commercial, CRM, EDI, Trade Promotion, Forecasting, Analytics, and integration platforms.
Architecture Strategy
- Define current-state, transition-state, and target-state architecture for Commercial and Digital applications.
- Develop multiyear technology roadmaps aligned to business priorities, enterprise standards, and transformation programs.
- Establish architecture principles, reference architectures, and reusable patterns for Commercial platforms, EDI, data, and integration capabilities.
- Support strategic planning, investment decisions, and portfolio prioritization.
- Provide architecture leadership for platform modernization, simplification, and transformation initiatives.
Portfolio Ownership
Own architecture direction for platforms and capabilities including:
- CRM and Account Management
- Salesforce ecosystem, including TPM, KAM, and CRM capabilities
- Trade Promotion Management
- Sales Forecasting and Planning platforms
- EDI platforms and B2B customer/vendor integration capabilities
- Customer Master and Commercial Data platforms
- Commercial Analytics and Reporting platforms
- ERP integration touchpoints
- Related SaaS, data, middleware, API, cloud, and enterprise integration platforms
Transformation & Modernization
- Drive application rationalization and simplification across the Commercial and Digital technology landscape.
- Define transition architectures and phased migration roadmaps for legacy modernization.
- Support ERP, Salesforce, EDI, analytics, and commercial platform transformation initiatives.
- Identify opportunities to reduce technology duplication, improve data quality, simplify integration complexity, and enhance business agility.
- Guide modernization of legacy integrations, including batch, file-based, EDI, middleware, API, event-driven, and cloud-native integration patterns.
Data, EDI & Integration Architecture
- Define architecture for Customer Master, Commercial Data, Trade Promotion Data, Forecasting Data, Account Data, EDI transaction data, and Analytics Data.
- Guide enterprise integration strategy across APIs, events, batch, middleware, EDI, managed file transfer, data lake, SaaS, and cloud-native integration patterns.
- Define and govern B2B integration patterns for customers, distributors, retailers, brokers, and external partners.
- Provide architecture guidance for EDI transactions such as purchase orders, order acknowledgements, invoices, advance ship notices, remittance advice, product/catalog data, and related commercial documents.
- Ensure data and integration designs support scalability, reliability, security, compliance, monitoring, traceability, and operational resilience.
- Partner with Integration, Data, Security, Infrastructure, ERP, and Engineering teams to ensure end-to-end architecture quality.
Governance
- Lead architecture reviews, solution design reviews, and design governance forums.
- Review and approve solution architectures for alignment with enterprise standards.
- Create and maintain architecture decision records, standards, patterns, and technology assessments.
- Govern architecture decisions across Commercial platforms, Salesforce, ERP integrations, EDI, data platforms, and analytics solutions.
- Promote reusable, scalable, secure, and well-governed architecture patterns across the enterprise.
Required Experience
- 15+ years of experience in Enterprise Architecture, Domain Architecture, or Lead Solution Architecture roles.
- Strong experience with Commercial, CRM, Sales Forecasting, Customer, EDI, or Digital platform architecture.
- Architecture experience within Salesforce, including TPM, KAM, CRM, or customer-facing platforms.
- Experience with ERP and Sales Forecasting application integrations.
- Experience with EDI platforms, B2B integrations, managed file transfer, middleware, and enterprise integration patterns.
- Strong understanding of enterprise application portfolio management and application rationalization.
- Experience defining data architecture, master data ownership, and integration architecture across complex enterprise landscapes.
- Proven ability to create current-state, target-state, and transition-state architecture views.
- Experience leading architecture governance, design reviews, and cross-functional architecture alignment.
- Experience partnering with business and technology stakeholders across Commercial, Data, Integration, ERP, Security, Infrastructure, and Engineering teams.
Required Skills
- Enterprise Architecture and Domain Architecture
- Business Capability Mapping
- Capability-Based Planning
- Application Portfolio Management
- CRM and Commercial Platform Architecture
- Salesforce Platform Architecture
- Trade Promotion and Key Account Management Architecture
- ERP Integration Architecture
- EDI and B2B Integration Architecture
- Data and Information Architecture
- Master Data Management Concepts
- API, Event-Driven, Batch, Middleware, EDI, and File-Based Integration Patterns
- SaaS Platform Architecture
- Cloud and Data Platform Awareness
- Architecture Governance
- Technology Roadmap Development
- Executive Communication and Stakeholder Management
Preferred Experience
- Consumer Products, Retail, FMCG, Manufacturing, Digital Commerce, or Distribution experience.
- Salesforce certifications.
- Experience working in Global Capability Centers or global enterprise technology organizations.
- Experience with platforms such as Anaplan, ERP, PIM, DAM, CDP, Marketing Automation, Integration Platform as a Service, EDI gateways, or Managed File Transfer platforms.
- Familiarity with Commercial capabilities such as Sales Forecasting, Account Planning, Trade Promotion, Trade Spend, Customer Engagement, Customer Service, EDI order-to-cash flows, and Commercial Analytics.
- Exposure to TOGAF, capability-based planning, architecture repositories, or architecture governance frameworks.
- Experience with customer, retailer, distributor, broker, or third-party partner integration models.