Employer Branding Specialist
XM · Limassol ·
- Work mode
- Hybrid
- Category
- Recruiting
- Experience
- 4+ years
The main responsibilities of the position include:
- Employer Brand Activation (EVP):
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Support the global rollout of our EVP, ensuring our Big. Fair. Human. values are consistently experienced across both the employee and candidate journey
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Design and scale our Employee Advocacy program, empowering our people to become authentic storytellers and brand ambassadors
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Content engagement & Storytelling:
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Produce compelling content that highlights the personal and professional journeys of our people, highlighting growth, achievements and the unique ‘Life at XM’ experience
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Ensure all talent attraction and employer branding campaigns maintain a consistent, world-class brand standard across internal and external channels
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- Events & Brand Experience:
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Drive end-to-end employer branding initiatives for global career fairs and university events, including coordination of booth concepts and branded materials to delivering an engaging XM brand experience
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Support internal employer brand moments, such as employee campaigns, initiatives, and key company events, to strengthen engagement and pride in the XM brand
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- Digital Presence and Channels Management:
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Manage, monitor and optimise XM’s presence across key EB platforms and our Careers site, ensuring a best-in-class digital candidate experience
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Manage and respond to platform reviews, converting candidate feedback into actionable business insights
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Execute targeted online campaigns, using paid social and digital advertising to reach high-priority talent pools and drive high-quality applications
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- Analysis & Continuous Improvement:
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Turn engagement metrics and employee/candidate feedback into tangible solutions that drive continuous improvement and measurable ROI across all branding initiatives
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Benchmark global market trends and emerging technologies to consistently evolve and strengthen the XM employer brand
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Main Requirements:
- Bachelor’s degree in Human Resources, Marketing, Communications, Business Administration, or a related field. A relevant master’s degree will be considered a plus
- 4+ years of experience in employer branding, recruitment marketing, talent attraction, or a related field, ideally within a large-scale, multinational organization
- Proven experience developing and evolving employer branding strategies aligned with global best practices
- Experience working with employer branding tools, content management systems, and social media platforms
- Strong project management skills, with experience delivering large-scale branding initiatives across multiple locations and diverse talent markets
- Data-driven mindset with the ability to analyse trends, measure impact, and optimise strategies
- A natural storyteller with strong content creation, social media, and digital marketing skills
- Creative thinker with a passion for branding, engagement, and talent attraction
- A dynamic, enthusiastic brand advocate who embodies the culture of XM
Benefit from:
- Attractive remuneration package plus performance related reward
- Private health insurance
- Corporate pension fund
- Intellectually stimulating work environment
- Continuous personal development and international training opportunities
The Hiring Experience: What Awaits You
- Let’s Connect – Intro Chat with Talent Acquisition
- Deep Dive – First Interview with Your Future Team
- Test your edge – Personality Assessment
- Final Connection – Final Interview