Employer Branding & Communications Specialist

About the Role

We are looking for an Employer Branding & Communications Specialist to join our Talent Acquisition team in Brazil.

This role will be responsible for strengthening our employer brand and developing communication and marketing initiatives that directly support our recruitment goals. Working closely with Talent Acquisition, HR, Operations and regional stakeholders, this person will help us attract, engage and convert candidates in a high-volume recruitment environment.

The ideal candidate combines creativity with a strong execution mindset and is comfortable managing multiple campaigns, channels, stakeholders and deadlines in a fast-paced environment.

Key Responsibilities

Employer Branding & Talent Attraction

• Develop and execute employer branding initiatives aligned with Talent Acquisition priorities and hiring targets.
• Create campaigns to increase candidate awareness, engagement and application volume.
• Support high-volume recruitment campaigns across digital and offline channels.
• Translate our Employee Value Proposition (EVP) into clear, attractive and locally relevant candidate communications.
• Identify new opportunities, partnerships and channels to expand our candidate pipeline.

Recruitment Marketing

• Plan and execute paid and organic recruitment marketing campaigns.
• Coordinate recruitment advertising across social media, digital platforms and other sourcing channels.
• Work closely with Talent Acquisition to understand hiring needs, candidate profiles and recruitment priorities.
• Monitor campaign performance and optimize initiatives based on candidate inflow, conversion and hiring results.
• Support recruitment events, job fairs, referral campaigns and other candidate attraction initiatives.

Content & Communications

• Create and coordinate content for social media, recruitment campaigns, career channels and internal communication initiatives.
• Develop communication materials such as social media posts, videos, presentations, flyers, banners and recruitment assets.
• Maintain a consistent employer brand voice and visual identity across candidate touchpoints.
• Coordinate content calendars and ensure timely delivery of campaigns and communication materials.
• Partner with internal teams and external agencies/vendors when necessary.

Analytics & Performance

• Track key Employer Branding and Recruitment Marketing metrics, including reach, engagement, applications, candidate inflow, conversion and cost per applicant/hire.
• Prepare regular reports on campaign performance and recommend improvements.
• Use data and candidate insights to continuously optimize attraction strategies.
• Support Talent Acquisition in understanding which channels and campaigns generate the strongest recruitment results.

Requirements

• Previous experience in Employer Branding, Recruitment Marketing, Communications, Marketing or Talent Acquisition Marketing.
• Experience managing digital campaigns and social media channels.
• Strong content creation and copywriting skills.
• Ability to manage multiple projects and deadlines simultaneously.
• Strong organizational skills and hands-on execution mindset.
• Comfortable working in a fast-paced, high-volume recruitment environment.
• Data-driven approach and ability to analyze campaign performance.
• Strong communication and stakeholder management skills.
• Fluent Portuguese and professional English.

Nice to Have

• Experience supporting high-volume or mass recruitment.
• Experience with Meta Ads or other paid digital recruitment campaigns.
• Experience organizing recruitment events and offline attraction campaigns.
• Knowledge of ATS, recruitment funnels and candidate conversion metrics.
• Experience working in an international or multicultural organization.
• Basic knowledge of design and content creation tools.

Key Success Metrics

Success in this role will be measured through:

• Growth and quality of candidate inflow.
• Application and candidate conversion rates.
• Performance of recruitment marketing campaigns.
• Cost efficiency of attraction channels.
• Employer brand engagement.
• Delivery of campaigns within agreed timelines.
• Contribution to Talent Acquisition hiring targets.

Key Stakeholders

Talent Acquisition | HR | Operations | Regional Employer Branding/Marketing | External Agencies & Partners

This is a highly collaborative and hands-on role for someone who enjoys combining Employer Branding, Communications and Recruitment Marketing to create measurable impact on Talent Acquisition results.