Employer Branding & Content Coordinator

Maxwood Furniture is a rapidly growing furniture company with an expanding portfolio of brands such as Max & Lily, Plank + Beam, and Maxtrix. Since launching over two decades ago, we have established multiple sales channels including our DTC websites and third-party marketplaces. We're passionate about creating an inspiring and engaging shopping experience for our customers, bringing their home décor dreams to life with stunning, on-trend pieces.

Are you ready to be a part of something amazing?

We are seeking an Employer Branding & Content Coordinator to help tell the story of Maxwood as a company and a place to build a career. This role will bring our people, culture, careers, community, and the work happening across our business to life through thoughtful, engaging content.

This is more than a social media role. We’re looking for someone who understands the why behind great content — the audience, message, channel, voice, and story — and has the creative skills to bring those ideas to life.

Responsibilities

Employer Branding & Content Strategy

• Partner with HR, Recruiting, and teams across Maxwood to help shape and execute our employer branding and content strategy.

• Translate recruiting, culture, and business priorities into engaging content tailored to the right audiences and channels.

• Identify compelling stories across Maxwood and determine how to tell them in a way that feels authentic, interesting, and distinctly us.

• Help build and maintain a consistent employer brand voice, visual identity, and messaging across channels.

• Develop and manage a thoughtful content calendar while identifying opportunities to capture stories and moments as they happen.

Content Creation & Storytelling

• Own content creation from idea through finished product, including planning, photography, videography, writing, editing, and publishing.

• Independently capture polished, high-quality photo and video content in office, event, and on-location settings.

• Plan content capture intentionally, considering the story, setting, people, lighting, composition, and assets needed.

• Edit photo and video content for social, web, recruiting, and other digital uses.

• Create content that feels natural and human while maintaining a polished and consistent brand presence.

Recruiting, Social & Community

• Partner closely with Recruiting to develop creative content that supports hiring priorities and strengthens the candidate experience.

• Manage employer-focused content across LinkedIn, Instagram, TikTok, and other relevant channels.

• Support Maxwood’s careers presence and other candidate-facing digital content.

• Capture and share Maxwood’s culture, employee experience, community involvement, partnerships, and local impact.

• Monitor content performance and use insights to continually improve our approach.

Qualifications

• 3+ years of experience in content, employer branding, social media, brand marketing, communications, PR, or a related field.

• Strong understanding of audience, messaging, brand voice, storytelling, and content strategy, with the ability to explain not only what content should be created, but why.

• Strong hands-on photography and videography skills with the ability to independently capture high-quality original content.

• Experience editing photo and video content for digital and social platforms.

• Strong writing and communication skills with the ability to adapt messaging for different audiences and channels.

• Creative instincts paired with strong organization, judgment, and follow-through.

• Comfortable approaching, interviewing, directing, and working with employees and leaders across the organization.

• Ability to take an idea from concept through creation, publishing, and measurement.

• Portfolio or work samples demonstrating content, photography, video, and storytelling capabilities.

Benefits

• 401(k) with Company Match

• Medical, Dental & Vision Insurance

• Company-Paid Life Insurance

• Flexible Spending Account (FSA)

• Employee Assistance Program (EAP)

• Paid Time Off (PTO)

• Flexible Schedule

Location

Daniel Island, SC 29492