EMEA Social Media Manager

About the role

The Social Media Manager EMEA will also work in collaboration with the Audience Development team, which is responsible for one of the entertainment industry's largest social media networks, with over 130 million followers worldwide across every major platform with continued growth far beyond industry standards.

The Social Media Manager EMEA will help to create authentic and compelling social content for our social media community in EMEA -- this includes content tailored to market goals, as well as translated content from English-based campaigns (images, video, etc.).

Candidates must be fluent in English and French, and comfortable with both written and spoken business communications.

We expect the person in this role to be passionate about anime, fandom communities, the anime industry, and have a good knowledge of the environment and players. We are looking for someone who is highly motivated, creative, and excited to engage a passionate fan base.

This role will be responsible for overseeing day-to-day editorial, community and marketing management on social channels and title promotions to promote off-platform audience growth and engagement. This is a cross-functional role where you will work with departments such as brand management, editorial programming, public relations, and more to deliver positive business outcomes, though not at the expense of maintaining a strong and meaningful relationship with the audience.

About You

Our audiences represent a passionate and eclectic group of individuals that deeply love anime. You should understand the Crunchyroll audience, particularly the wider French-speaking anime community, be passionate about anime, social media content, and think about the world from a creative perspective supported by analytical reasoning.

• Knowledge of the anime industry, history of anime internet culture, or active participation in the anime fandom community is highly preferred
• Fluent in English and French, both written and spoken with strong attention to detail for grammar and spelling
• 5+ years of experience in social media or community marketing, either in-house or agency-side, with a preference towards work in the world of entertainment and/or media.
• Demonstrated understanding of major social media platforms, how to tailor content by platform and able to mentor others in best practices.
• Proven experience working on successful, creative, and innovative social media campaigns and with paid social media campaigns.
• Intermediate+ skills with visual design, including basic (or higher) experience with Adobe Photoshop
• Experience utlising workflow or project management tools to facilitate social requests and cross functional collaboration.
• Experience understanding analytics and data to suggest strategies for growth and engagement.
• Experience managing multiple priorities and working across teams.
• Strong interpersonal skills and the ability to communicate clearly and concisely in a business environment.
• Experience with working remotely and in a distributed team environment
• Strong sense of internet culture and trends in content and storytelling

Responsibilities:

• Collaborate with regional social media teams and EMEA social agency to create frequent, engaging original and translated content across social media channels utilizing common media formats including images (GIFs, image sets, etc.) and video (short clips, editorialized video) for Instagram, Facebook, Twitter, TikTok and YouTube.
• Execute upon, measure, and report back on social media strategy and goals set by the Senior Social Media Manager EMEA
• Communicate and share knowledge with other regional social media team members on how to best reach the set goals.
• Liaise with cross functional teams to ensure high-impact marketing projects land on social media with engaging organic and paid marketing tactics for the EMEA anime audience, especially the French market.
• Keep up to date with social media trends, as well as trends and insights from the anime community.
• Collaborate with the EMEA Crunchyroll Editorial team to leverage editorial that works across social
• Maintain Crunchyroll’s authentic tone and personality, while fostering relationships with fans through social media copy
• Contribute to social media metrics reporting and analysis
• Make our most important anime and manga famous! Create opportunities to make campaigns that will be remembered by the anime community for years to come.
• This position may occasionally be expected to tend to our social channels on nights and weekends.
• Optimize and evaluate campaigns, launches, and new tactics where needed.
• Manage paid social media campaigns, tracking on various objectives.
• Stay up-to-date with new platforms, content types, and practices to keep our brands on the cutting-edge of social media.

Bonus Qualifications:

• Working experience in the anime, animation, or gaming industry
• Japanese language skills
• Experience producing original video content for fandom audiences

About the Team

The EMEA social media team is an anime-obsessed, creative bunch who manage the social media strategy and output across 6 European markets. They jump from focussing on strategy, campaigns, editorial and analytics to debating which TikTok trend is the best right now and why is it so catchy?!

Along with a creative agency to support, they're interfacing with the fans every day and want to make the most engaging content to help further Crunchyrolls wider goals of shaping the future of anime!

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

• Best-in class medical, dental, and vision private insurance healthcare coverage
• Access to counseling & mental health sessions 24/7 through our Employee Assistance Program (EAP)
• Employer 5% salary contribution into a DC Pension Plan
• Allowances for Gym & Wellness, Meals, Commuting
• Free premium access to Crunchyroll along with monthly discounts to the Crunchyroll store
• Professional Development
• Company's Paid Parental Leave
  • up to 22 weeks for birthing parents
  • up to 12 weeks for non-birthing parents
• Hybrid Work Schedule
• Paid Time Off
  • Flex Time Off
  • 5 Yasumi Days
  • Half-Day Fridays during the summer
  • Winter Break

#LifeAtCrunchyroll #LI-Hybrid